Awardco vs Guusto:Which is more popular by branded search?
In August 2026, Awardco had more branded searches than Guusto among employee recognition platforms worldwide. Awardco was estimated to have 28K branded searches compared to Guusto’s 5.5K, and held a 40.1% Share of Search versus Guusto’s 8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Awardco or Guusto?
Compare tools for recognizing contributions and delivering employee rewards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Awardco, Guusto. The figures are in the table below the chart.
View monthly share of search table
| Month | Awardco | Bonusly | Workhuman | Guusto | Nectar |
|---|---|---|---|---|---|
| Oct 2025 | 40.5% | 32.5% | 18.4% | 7.9% | 0.71% |
| Nov 2025 | 47.9% | 25.9% | 17.9% | 7.7% | 0.61% |
| Dec 2025 | 44% | 29% | 13.6% | 12.9% | 0.55% |
| Jan 2026 | 42.2% | 28% | 18.9% | 10.1% | 0.81% |
| Feb 2026 | 42.6% | 28.8% | 19.3% | 8.3% | 0.99% |
| Mar 2026 | 45.1% | 24.7% | 20.4% | 8.8% | 0.95% |
| Apr 2026 | 40.8% | 27.2% | 23.2% | 8% | 0.84% |
| May 2026 | 42.3% | 28.5% | 20% | 8.3% | 0.87% |
| Jun 2026 | 37.4% | 37.5% | 17% | 7.4% | 0.66% |
| Jul 2026 | 42.8% | 28.5% | 19.4% | 8.4% | 0.84% |
| Aug 2026 | 40.1% | 32.8% | 18.3% | 8% | 0.85% |
| Sep 2026 | — | — | — | — | — |
How has the Awardco and Guusto comparison changed over the last 12 months?
3 findings
- Awardco was ahead of Guusto in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Awardco’s estimated Share of Search among employee recognition platforms worldwide moved from 40.5% to 40.1%, and its estimated monthly branded searches moved from 34.6K to 28K.
- Across the 11 months ending August 2026, Guusto’s estimated Share of Search among employee recognition platforms worldwide moved from 7.9% to 8%, and its estimated monthly branded searches moved from 6.8K to 5.5K.
How did search popularity change for employee recognition platforms worldwide in August 2026?
2 changes
In August 2026, Awardco lost estimated Share of Search among employee recognition platforms worldwide, from 42.8% to 40.1%.
Estimated monthly branded searches for Guusto worldwide fell 17.9% over 11 measured months, from 6.8K to 5.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Awardco’s and Guusto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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