Brandwave

How popular isNectar in search?

In September 2026, there were an estimated 500 branded searches for Nectar worldwide which is down 15.3% over the last 12 months. Nectar holds 0.77% estimated Share of Search among employee recognition platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Awardco42.4%
  2. Bonusly28.9%
  3. Workhuman19.4%
  4. Guusto8.5%
  5. Nectar0.77%
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Which employee recognition platforms compete with Nectar?

Nectar against employee recognition platforms worldwide, by month

Share of Search by month for Awardco, Bonusly, Workhuman, Guusto, Nectar. The figures are in the table below the chart.

View monthly share of search table
MonthAwardcoBonuslyWorkhumanGuustoNectar
Oct 202540.5%32.7%18.2%7.9%0.7%
Nov 202547.7%26.1%17.9%7.7%0.57%
Dec 202543.9%29.2%13.5%12.9%0.53%
Jan 202642.1%28.2%18.8%10.1%0.76%
Feb 202642.5%29%19.3%8.3%0.94%
Mar 202645%24.9%20.3%8.9%0.92%
Apr 202640.7%27.4%23.1%8%0.77%
May 202642.2%28.6%20%8.4%0.8%
Jun 202637.3%37.7%16.9%7.4%0.62%
Jul 202642.7%28.7%19.3%8.5%0.82%
Aug 202640%33.1%18.2%8%0.81%
Sep 202642.4%28.9%19.4%8.5%0.77%

  1. 1.Awardco

    42.4%

    Held 1st. 27.5K estimated branded searches, -0.47% vs prior month. Share +2.5 points.

  2. 2.Bonusly

    28.9%

    Held 2nd. 18.7K estimated branded searches, -18.2% vs prior month. Share -4.2 points.

  3. 3.Workhuman

    19.4%

    Held 3rd. 12.6K estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Guusto

    8.5%

    Held 4th. 5.5K estimated branded searches, -0.18% vs prior month. Share +0.5 points.

  5. 5.Nectar

    0.77%

    Held 5th. 500 estimated branded searches, -10.7% vs prior month. Share 0 points.

Compare search popularity between Nectar and its closest rivals

Every comparison with Nectar

How has branded search demand for Nectar changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Nectar worldwide fell from 590 to 500.
  • Across the 12 months ending September 2026, Nectar’s estimated Share of Search among employee recognition platforms worldwide held steady, from 0.7% to 0.77%.

How did search popularity change for employee recognition platforms worldwide in September 2026?

  1. In September 2026, Awardco gained estimated Share of Search among employee recognition platforms worldwide, from 40% to 42.4%.

  2. In September 2026, Workhuman gained estimated Share of Search among employee recognition platforms worldwide, from 18.2% to 19.4%.

  3. In September 2026, Guusto gained estimated Share of Search among employee recognition platforms worldwide, from 8% to 8.5%.

  4. In September 2026, Bonusly lost estimated Share of Search among employee recognition platforms worldwide, from 33.1% to 28.9%.

  5. Estimated monthly branded searches for Nectar worldwide fell 15.3% over 12 measured months, from 590 to 500 in September 2026.

How is Nectar measured?

Brandwave collects information about searches that people make online using Nectar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • nectar employee recognition
  • nectar recognition

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