Guusto vs Nectar:Which is more popular by branded search?
In August 2026, Guusto had more branded searches than Nectar among employee recognition platforms worldwide. Guusto was estimated to have 5.5K branded searches compared to Nectar’s 590, and held an 8% Share of Search versus Nectar’s 0.85%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Guusto or Nectar?
Compare tools for recognizing contributions and delivering employee rewards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Guusto, Nectar. The figures are in the table below the chart.
View monthly share of search table
| Month | Awardco | Bonusly | Workhuman | Guusto | Nectar |
|---|---|---|---|---|---|
| Oct 2025 | 40.5% | 32.5% | 18.4% | 7.9% | 0.71% |
| Nov 2025 | 47.9% | 25.9% | 17.9% | 7.7% | 0.61% |
| Dec 2025 | 44% | 29% | 13.6% | 12.9% | 0.55% |
| Jan 2026 | 42.2% | 28% | 18.9% | 10.1% | 0.81% |
| Feb 2026 | 42.6% | 28.8% | 19.3% | 8.3% | 0.99% |
| Mar 2026 | 45.1% | 24.7% | 20.4% | 8.8% | 0.95% |
| Apr 2026 | 40.8% | 27.2% | 23.2% | 8% | 0.84% |
| May 2026 | 42.3% | 28.5% | 20% | 8.3% | 0.87% |
| Jun 2026 | 37.4% | 37.5% | 17% | 7.4% | 0.66% |
| Jul 2026 | 42.8% | 28.5% | 19.4% | 8.4% | 0.84% |
| Aug 2026 | 40.1% | 32.8% | 18.3% | 8% | 0.85% |
| Sep 2026 | — | — | — | — | — |
How has the Guusto and Nectar comparison changed over the last 12 months?
3 findings
- Guusto was ahead of Nectar in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Guusto’s estimated Share of Search among employee recognition platforms worldwide moved from 7.9% to 8%, and its estimated monthly branded searches moved from 6.8K to 5.5K.
- Across the 11 months ending August 2026, Nectar’s estimated Share of Search among employee recognition platforms worldwide moved from 0.71% to 0.85%, and its estimated monthly branded searches moved from 610 to 590.
How did search popularity change for employee recognition platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Guusto worldwide fell 17.9% over 11 measured months, from 6.8K to 5.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Guusto’s and Nectar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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