How popular isGuusto in search?
In September 2026, there were an estimated 5.5K branded searches for Guusto worldwide which is down 18% over the last 12 months. Guusto holds 8.5% estimated Share of Search among employee recognition platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which employee recognition platforms compete with Guusto?
Share of Search by month for Awardco, Bonusly, Workhuman, Guusto. The figures are in the table below the chart.
View monthly share of search table
| Month | Awardco | Bonusly | Workhuman | Guusto | Nectar |
|---|---|---|---|---|---|
| Oct 2025 | 40.5% | 32.7% | 18.2% | 7.9% | 0.7% |
| Nov 2025 | 47.7% | 26.1% | 17.9% | 7.7% | 0.57% |
| Dec 2025 | 43.9% | 29.2% | 13.5% | 12.9% | 0.53% |
| Jan 2026 | 42.1% | 28.2% | 18.8% | 10.1% | 0.76% |
| Feb 2026 | 42.5% | 29% | 19.3% | 8.3% | 0.94% |
| Mar 2026 | 45% | 24.9% | 20.3% | 8.9% | 0.92% |
| Apr 2026 | 40.7% | 27.4% | 23.1% | 8% | 0.77% |
| May 2026 | 42.2% | 28.6% | 20% | 8.4% | 0.8% |
| Jun 2026 | 37.3% | 37.7% | 16.9% | 7.4% | 0.62% |
| Jul 2026 | 42.7% | 28.7% | 19.3% | 8.5% | 0.82% |
| Aug 2026 | 40% | 33.1% | 18.2% | 8% | 0.81% |
| Sep 2026 | 42.4% | 28.9% | 19.4% | 8.5% | 0.77% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.4% | 27.5K | -0.47% | +2.5 points | |
| 2, held 2nd | 28.9% | 18.7K | -18.2% | -4.2 points | |
| 3, held 3rd | 19.4% | 12.6K | 0% | +1.2 points | |
| 4, held 4th | 8.5% | 5.5K | -0.18% | +0.5 points | |
| 5, held 5th | 0.77% | 500 | -10.7% | 0 points |
1.
Awardco42.4%
Held 1st. 27.5K estimated branded searches, -0.47% vs prior month. Share +2.5 points.
2.
Bonusly28.9%
Held 2nd. 18.7K estimated branded searches, -18.2% vs prior month. Share -4.2 points.
19.4%
Held 3rd. 12.6K estimated branded searches, 0% vs prior month. Share +1.2 points.
4.
Guusto8.5%
Held 4th. 5.5K estimated branded searches, -0.18% vs prior month. Share +0.5 points.
5.
Nectar0.77%
Held 5th. 500 estimated branded searches, -10.7% vs prior month. Share 0 points.
Compare search popularity between Guusto and its closest rivals
Every comparison with Guusto
4 comparisons
How has branded search demand for Guusto changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Guusto worldwide fell from 6.7K to 5.5K.
- Across the 12 months ending September 2026, Guusto’s estimated Share of Search among employee recognition platforms worldwide increased from 7.9% to 8.5%.
- Across the 12 months ending September 2026, Guusto’s estimated Share of Search among employee recognition platforms worldwide peaked at 12.9% in December 2025 and was lowest at 7.4% in June 2026.
How did search popularity change for employee recognition platforms worldwide in September 2026?
5 changes
In September 2026, Awardco gained estimated Share of Search among employee recognition platforms worldwide, from 40% to 42.4%.
In September 2026, Workhuman gained estimated Share of Search among employee recognition platforms worldwide, from 18.2% to 19.4%.
In September 2026, Guusto gained estimated Share of Search among employee recognition platforms worldwide, from 8% to 8.5%.
In September 2026, Bonusly lost estimated Share of Search among employee recognition platforms worldwide, from 33.1% to 28.9%.
Estimated monthly branded searches for Nectar worldwide fell 15.3% over 12 measured months, from 590 to 500 in September 2026.
How is Guusto measured?
Brandwave collects information about searches that people make online using Guusto’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- guusto
- guusto app
- guusto employee recognition
- guusto recognition
- guusto rewards
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Is Guusto your brand?
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