Employee recognition platforms:Which brands are most popular in search?
In August 2026, Awardco was the most searched among employee recognition platforms worldwide, with an estimated 28K branded searches and 40.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare tools for recognizing contributions and delivering employee rewards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Awardco, Bonusly, Workhuman, Guusto. The figures are in the table below the chart.
View monthly share of search table
| Month | Awardco | Bonusly | Workhuman | Guusto | Nectar |
|---|---|---|---|---|---|
| Oct 2025 | 40.5% | 32.5% | 18.4% | 7.9% | 0.71% |
| Nov 2025 | 47.9% | 25.9% | 17.9% | 7.7% | 0.61% |
| Dec 2025 | 44% | 29% | 13.6% | 12.9% | 0.55% |
| Jan 2026 | 42.2% | 28% | 18.9% | 10.1% | 0.81% |
| Feb 2026 | 42.6% | 28.8% | 19.3% | 8.3% | 0.99% |
| Mar 2026 | 45.1% | 24.7% | 20.4% | 8.8% | 0.95% |
| Apr 2026 | 40.8% | 27.2% | 23.2% | 8% | 0.84% |
| May 2026 | 42.3% | 28.5% | 20% | 8.3% | 0.87% |
| Jun 2026 | 37.4% | 37.5% | 17% | 7.4% | 0.66% |
| Jul 2026 | 42.8% | 28.5% | 19.4% | 8.4% | 0.84% |
| Aug 2026 | 40.1% | 32.8% | 18.3% | 8% | 0.85% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.1% | 28K | -0.32% | -2.7 points | |
| 2, held 2nd | 32.8% | 22.9K | +22.6% | +4.3 points | |
| 3, held 3rd | 18.3% | 12.8K | +0.47% | -1.1 points | |
| 4, held 4th | 8% | 5.5K | +0.18% | -0.5 points | |
| 5, held 5th | 0.85% | 590 | +7.3% | 0 points |
1.
Awardco40.1%
held 1st · 28K estimated branded searches · -0.32% vs prior month · -2.7 points
2.
Bonusly32.8%
held 2nd · 22.9K estimated branded searches · +22.6% vs prior month · +4.3 points
18.3%
held 3rd · 12.8K estimated branded searches · +0.47% vs prior month · -1.1 points
4.
Guusto8%
held 4th · 5.5K estimated branded searches · +0.18% vs prior month · -0.5 points
5.
Nectar0.85%
held 5th · 590 estimated branded searches · +7.3% vs prior month · 0 points
Compare search popularity between leading brands
- Awardco vs Bonusly: compare search popularity
Awardco vs Workhuman: compare search popularity- Awardco vs Guusto: compare search popularity
- Bonusly vs Workhuman: compare search popularity
- Bonusly vs Guusto: compare search popularity
- Workhuman vs Guusto: compare search popularity
- Compare any of these brands
Which brand is most popular in search among employee recognition platforms worldwide?
5 brands
In August 2026, Awardco was the most searched among employee recognition platforms worldwide, with an estimated 28K branded searches and 40.1% estimated Share of Search within this set. Bonusly is in 2nd place, 7.2 percentage points behind at 32.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Awardco | 40.5% → 40.1% | 47.9%Nov 2025 | 37.4%Jun 2026 | 1st |
| Bonusly | 32.5% → 32.8% | 37.5%Jun 2026 | 24.7%Mar 2026 | 2nd |
| Workhuman | 18.4% → 18.3% | 23.2%Apr 2026 | 13.6%Dec 2025 | 3rd |
| Guusto | 7.9% → 8% | 12.9%Dec 2025 | 7.4%Jun 2026 | 4th |
| Nectar | 0.71% → 0.85% | 0.99%Feb 2026 | 0.55%Dec 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Awardco’s estimated Share of Search among employee recognition platforms worldwide peaked at 47.9% in November 2025 and was lowest at 37.4% in June 2026.
- Across the 11 months ending August 2026, Bonusly’s estimated Share of Search among employee recognition platforms worldwide peaked at 37.5% in June 2026 and was lowest at 24.7% in March 2026.
- Across the 11 months ending August 2026, Workhuman’s estimated Share of Search among employee recognition platforms worldwide peaked at 23.2% in April 2026 and was lowest at 13.6% in December 2025.
- Across the 11 months ending August 2026, Guusto’s estimated Share of Search among employee recognition platforms worldwide peaked at 12.9% in December 2025 and was lowest at 7.4% in June 2026.
- Across the 11 months ending August 2026, Awardco, Bonusly, Workhuman, Guusto and Nectar held steady: their estimated Share of Search among employee recognition platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for employee recognition platforms worldwide in August 2026?
4 changes
In August 2026, Bonusly gained estimated Share of Search among employee recognition platforms worldwide, from 28.5% to 32.8%.
In August 2026, Awardco lost estimated Share of Search among employee recognition platforms worldwide, from 42.8% to 40.1%.
In August 2026, Workhuman lost estimated Share of Search among employee recognition platforms worldwide, from 19.4% to 18.3%.
Estimated monthly branded searches for Guusto worldwide fell 17.9% over 11 measured months, from 6.8K to 5.5K in August 2026.
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