Nectar vs Workhuman:Which is more popular by branded search?
In August 2026, Workhuman had more branded searches than Nectar among employee recognition platforms worldwide. Workhuman was estimated to have 12.8K branded searches compared to Nectar’s 590, and held an 18.3% Share of Search versus Nectar’s 0.85%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Nectar or Workhuman?
Compare tools for recognizing contributions and delivering employee rewards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Workhuman, Nectar. The figures are in the table below the chart.
View monthly share of search table
| Month | Awardco | Bonusly | Workhuman | Guusto | Nectar |
|---|---|---|---|---|---|
| Oct 2025 | 40.5% | 32.5% | 18.4% | 7.9% | 0.71% |
| Nov 2025 | 47.9% | 25.9% | 17.9% | 7.7% | 0.61% |
| Dec 2025 | 44% | 29% | 13.6% | 12.9% | 0.55% |
| Jan 2026 | 42.2% | 28% | 18.9% | 10.1% | 0.81% |
| Feb 2026 | 42.6% | 28.8% | 19.3% | 8.3% | 0.99% |
| Mar 2026 | 45.1% | 24.7% | 20.4% | 8.8% | 0.95% |
| Apr 2026 | 40.8% | 27.2% | 23.2% | 8% | 0.84% |
| May 2026 | 42.3% | 28.5% | 20% | 8.3% | 0.87% |
| Jun 2026 | 37.4% | 37.5% | 17% | 7.4% | 0.66% |
| Jul 2026 | 42.8% | 28.5% | 19.4% | 8.4% | 0.84% |
| Aug 2026 | 40.1% | 32.8% | 18.3% | 8% | 0.85% |
| Sep 2026 | — | — | — | — | — |
How has the Nectar and Workhuman comparison changed over the last 12 months?
3 findings
- Workhuman was ahead of Nectar in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nectar’s estimated Share of Search among employee recognition platforms worldwide moved from 0.71% to 0.85%, and its estimated monthly branded searches moved from 610 to 590.
- Across the 11 months ending August 2026, Workhuman’s estimated Share of Search among employee recognition platforms worldwide moved from 18.4% to 18.3%, and its estimated monthly branded searches moved from 15.7K to 12.8K.
How did search popularity change for employee recognition platforms worldwide in August 2026?
1 change
In August 2026, Workhuman lost estimated Share of Search among employee recognition platforms worldwide, from 19.4% to 18.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Nectar’s and Workhuman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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