Bonusly vs Guusto:Which is more popular?
In September 2026, Bonusly had more branded searches than Guusto among employee recognition platforms worldwide. Bonusly had about 18,700 branded searches, while Guusto had 5,510. Bonusly made up 24.9% of all employee recognition platform searches we track, and Guusto accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about employee recognition platforms, Bonusly appeared in all five answers and Guusto in one. Bonusly was mentioned before Guusto in every answer.
Who do people search for more?
Bonusly, about 3 searches for every 1 for Guusto
Who does AI mention more?
Bonusly, mentioned in every answer we collected
Who does AI recommend more?
Bonusly, named ahead of Guusto in every answer
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Top employee recognition platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bonusly appeared in all five answers. Guusto was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bonusly was listed before Guusto in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Awardco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Bonusly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Motivosity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nectar4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Workhuman2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Achievers2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Guusto1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about employee recognition platforms
5 answers
Asked ChatGPT
“Which employee recognition platform should I use?”
Asked ChatGPT
“What are the best employee recognition platforms?”
Asked ChatGPT
“What's the best employee recognition platform for employee rewards?”
Searched Google, AI Overview
“employee recognition platforms”
Searched Google, AI Overview
“employee rewards platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Bonusly or Guusto more popular in search?
This chart shows how often people search Google for Bonusly and Guusto by name. Each line represents a brand's share of searches for all seven employee recognition platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Bonusly, Guusto. The figures are in the table below the chart.
View monthly share of searches table
| Month | Awardco | Bonusly | Workhuman | Motivosity | Guusto | Nectar | Achievers |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 29.1% | 16.2% | 10.4% | 7.1% | 0.62% | 0.41% |
| Nov 2025 | 42.7% | 23.4% | 16% | 10.2% | 6.9% | 0.51% | 0.33% |
| Dec 2025 | 39.7% | 26.4% | 12.2% | 9.4% | 11.6% | 0.48% | 0.25% |
| Jan 2026 | 37.4% | 25.1% | 16.8% | 10.8% | 9% | 0.68% | 0.28% |
| Feb 2026 | 36.8% | 25.1% | 16.7% | 13% | 7.2% | 0.81% | 0.42% |
| Mar 2026 | 38.7% | 21.4% | 17.5% | 13.7% | 7.6% | 0.79% | 0.29% |
| Apr 2026 | 35.5% | 23.8% | 20.1% | 12.5% | 7% | 0.67% | 0.33% |
| May 2026 | 36.6% | 24.8% | 17.3% | 13% | 7.3% | 0.7% | 0.42% |
| Jun 2026 | 32.8% | 33.2% | 14.9% | 11.7% | 6.5% | 0.54% | 0.31% |
| Jul 2026 | 36.9% | 24.9% | 16.7% | 13.2% | 7.3% | 0.71% | 0.35% |
| Aug 2026 | 34.8% | 28.8% | 15.9% | 12.5% | 7% | 0.71% | 0.33% |
| Sep 2026 | 36.7% | 24.9% | 16.8% | 13.2% | 7.3% | 0.67% | 0.43% |
How has the Bonusly and Guusto comparison changed over the last 12 months?
3 findings
- Bonusly was ahead of Guusto in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bonusly’s share of searches among employee recognition platforms worldwide moved from 29.1% to 24.9%, and its estimated monthly branded searches moved from 27.7K to 18.7K.
- Across the 12 months ending September 2026, Guusto’s share of searches among employee recognition platforms worldwide moved from 7.1% to 7.3%, and its estimated monthly branded searches moved from 6.7K to 5.5K.
How did search popularity change for employee recognition platforms worldwide in September 2026?
2 changes
In September 2026, Bonusly lost share of searches among employee recognition platforms worldwide, from 28.8% to 24.9%.
Estimated monthly branded searches for Guusto worldwide fell 18% over 12 measured months, from 6.7K to 5.5K in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Bonusly’s and Guusto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among employee recognition platforms
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