NordicTrack vs Sole Fitness:Which is more popular?
In September 2026, NordicTrack had more branded searches than Sole Fitness among elliptical machine brands worldwide. NordicTrack had about 154,000 branded searches, while Sole Fitness had 18,400. NordicTrack made up 9.4% of all elliptical machine brand searches we track, and Sole Fitness accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about elliptical machine brands, NordicTrack appeared in four of the five answers and Sole Fitness in three. Sole Fitness was mentioned before NordicTrack in three out of four answers.
Who do people search for more?
NordicTrack, about 8 searches for every 1 for Sole Fitness
Who does AI mention more?
NordicTrack, mentioned in 4 of 5 answers, Sole Fitness in 3
Who does AI recommend more?
Sole Fitness, named ahead of NordicTrack in 3 of 4 answers
Follow NordicTrack vs Sole Fitness and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top elliptical machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NordicTrack was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sole Fitness was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sole Fitness was listed before NordicTrack in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- NordicTrack1st
- Sole Fitness2nd
Schwinn3rd
Precor4th
Horizon Fitness5th
Life Fitness6th
Bowflex7th
Peloton–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NordicTrack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Schwinn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sole Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Precor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Horizon Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Life Fitness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bowflex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about elliptical machine brands
5 answers
Asked ChatGPT
“Which elliptical machine brand should I buy?”
Asked ChatGPT
“What are the best elliptical machine brands?”
Asked ChatGPT
“What's the best elliptical machine brand for home cardio?”
Searched Google, AI Overview
“best elliptical machine”
Searched Google, AI Overview
“home elliptical machine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is NordicTrack or Sole Fitness more popular in search?
This chart shows how often people search Google for NordicTrack and Sole Fitness by name. Each line represents a brand's share of searches for all eight elliptical machine brands we track, month by month, from English-language searches worldwide.
Share of searches by month for NordicTrack, Sole Fitness. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peloton | Life Fitness | NordicTrack | Bowflex | Sole Fitness | Precor | Schwinn | Horizon Fitness |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.4% | 30.6% | 9.1% | 4.1% | 0.99% | 1% | 0.41% | 0.37% |
| Nov 2025 | 49.2% | 28.8% | 14.2% | 4.7% | 1.4% | 0.77% | 0.47% | 0.42% |
| Dec 2025 | 48.5% | 28.3% | 15.5% | 4.6% | 1.4% | 0.76% | 0.54% | 0.42% |
| Jan 2026 | 42.5% | 36% | 14.3% | 4% | 1.4% | 0.8% | 0.59% | 0.44% |
| Feb 2026 | 45.9% | 32.6% | 13.9% | 4.4% | 1.3% | 0.88% | 0.53% | 0.48% |
| Mar 2026 | 45.8% | 33.3% | 13.1% | 4.5% | 1.1% | 1.1% | 0.71% | 0.4% |
| Apr 2026 | 47.4% | 34.5% | 10.5% | 4.6% | 0.99% | 0.93% | 0.56% | 0.42% |
| May 2026 | 47.7% | 34.7% | 9.9% | 4.7% | 1.2% | 0.93% | 0.63% | 0.34% |
| Jun 2026 | 44.1% | 37.7% | 11% | 4.1% | 1% | 1% | 0.59% | 0.37% |
| Jul 2026 | 43% | 36.8% | 12% | 4.9% | 1.2% | 0.99% | 0.7% | 0.36% |
| Aug 2026 | 46.4% | 32.4% | 12.3% | 5.3% | 1.3% | 1.1% | 0.65% | 0.48% |
| Sep 2026 | 48.1% | 33.6% | 9.4% | 5.5% | 1.1% | 1.1% | 0.58% | 0.49% |
How has the NordicTrack and Sole Fitness comparison changed over the last 12 months?
3 findings
- NordicTrack was ahead of Sole Fitness in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NordicTrack’s share of searches among elliptical machine brands worldwide moved from 9.1% to 9.4%, and its estimated monthly branded searches moved from 199K to 154K.
- Across the 12 months ending September 2026, Sole Fitness’ share of searches among elliptical machine brands worldwide moved from 0.99% to 1.1%, and its estimated monthly branded searches moved from 21.7K to 18.4K.
How did search popularity change for elliptical machine brands worldwide in September 2026?
2 changes
In September 2026, NordicTrack lost share of searches among elliptical machine brands worldwide, from 12.3% to 9.4%.
Estimated monthly branded searches for Sole Fitness worldwide fell 15.2% over 12 measured months, from 21.7K to 18.4K in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using NordicTrack’s and Sole Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NordicTrack
4 branded search terms
- nordictrack
- nordictrack 1750
- nordictrack commercial 1750
- nordictrack treadmill
Sole Fitness
2 branded search terms
- sole fitness
- sole treadmill
Other head-to-heads among elliptical machine brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.