Bowflex vs NordicTrack:Which is searched more?
In September 2026, NordicTrack had more branded searches than Bowflex among elliptical machine brands worldwide. NordicTrack was estimated to have 154K branded searches compared to Bowflex’s 90.5K, and held a 9.7% Share of Search versus Bowflex’s 5.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bowflex or NordicTrack?
Compare the elliptical machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NordicTrack, Bowflex. The figures are in the table below the chart.
View monthly share of search table
| Month | Peloton | Life Fitness | NordicTrack | Bowflex |
|---|---|---|---|---|
| Oct 2025 | 54.9% | 31.5% | 9.3% | 4.2% |
| Nov 2025 | 50.7% | 29.7% | 14.7% | 4.9% |
| Dec 2025 | 50% | 29.2% | 16% | 4.8% |
| Jan 2026 | 43.9% | 37.2% | 14.8% | 4.1% |
| Feb 2026 | 47.4% | 33.7% | 14.4% | 4.5% |
| Mar 2026 | 47.3% | 34.5% | 13.6% | 4.6% |
| Apr 2026 | 48.8% | 35.6% | 10.8% | 4.8% |
| May 2026 | 49.2% | 35.8% | 10.2% | 4.8% |
| Jun 2026 | 45.5% | 38.9% | 11.4% | 4.3% |
| Jul 2026 | 44.5% | 38% | 12.5% | 5.1% |
| Aug 2026 | 48.1% | 33.6% | 12.7% | 5.5% |
| Sep 2026 | 49.8% | 34.8% | 9.7% | 5.7% |
How has the Bowflex and NordicTrack comparison changed over the last 12 months?
3 findings
- NordicTrack was ahead of Bowflex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bowflex’s estimated Share of Search among elliptical machine brands worldwide moved from 4.2% to 5.7%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, NordicTrack’s estimated Share of Search among elliptical machine brands worldwide moved from 9.3% to 9.7%, and its estimated monthly branded searches moved from 199K to 154K.
How did search popularity change for elliptical machine brands worldwide in September 2026?
2 changes
In September 2026, NordicTrack lost estimated Share of Search among elliptical machine brands worldwide, from 12.7% to 9.7%.
Bowflex’s estimated Share of Search among elliptical machine brands worldwide has gained ground for 3 months in a row, from 4.3% to 5.7% in September 2026.
Other head-to-heads among elliptical machine brands
How each brand is measured
Brandwave collects information about searches that people make online using Bowflex’s and NordicTrack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bowflex
1 branded search term
- bowflex
NordicTrack
4 branded search terms
- nordictrack
- nordictrack 1750
- nordictrack commercial 1750
- nordictrack treadmill
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.