Brandwave

ECHO vs Ryobi:Which is more popular?

In September 2026, Ryobi had more branded searches than ECHO among earth auger brands worldwide. Ryobi had about 660,000 branded searches, while ECHO had 14,800. Ryobi made up 15.5% of all earth auger brand searches we track, and ECHO accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about earth auger brands, Ryobi appeared in three of the five answers and ECHO in two. ECHO was mentioned before Ryobi in two out of three answers.

Among earth auger brands worldwide in September 2026

Who do people search for more?

Ryobi, about 45 searches for every 1 for ECHO

Ryobi 660K searchesECHO 14.8K searches

Who does AI mention more?

Ryobi, mentioned in 3 of 5 answers, ECHO in 2

Ryobi in 3 of 5ECHO in 2 of 5

Who does AI recommend more?

ECHO, named ahead of Ryobi in 2 of 3 answers

ECHO first in 2Ryobi first in 1

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Top earth auger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ryobi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ECHO was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ECHO was listed before Ryobi in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Earthquake2nd
  3. Ryobi3rd
  4. ECHO4th
  5. Makita5th
  6. Husqvarna–
  7. DeWalt–
  8. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Earthquake3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ECHO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about earth auger brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is ECHO or Ryobi more popular in search?

This chart shows how often people search Google for ECHO and Ryobi by name. Each line represents a brand's share of searches for all eight earth auger brands we track, month by month, from English-language searches worldwide.

ECHO and Ryobi among earth auger brands worldwide, by month

Share of searches by month for Ryobi, ECHO. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaHusqvarnaStihlDeWaltRyobiGreenworksECHOEarthquake
Oct 202528.9%25.2%17%13.9%13.2%1.5%0.31%0.02%
Nov 202528.1%19.6%16.2%16.2%18.1%1.5%0.36%0.01%
Dec 202526.4%18.3%18.3%18.3%16.7%1.6%0.22%0.01%
Jan 202623.1%23.6%19.4%15.8%16.1%1.7%0.19%0.01%
Feb 202623.5%24.5%20.1%16.5%13.7%1.5%0.2%0.01%
Mar 202623.5%24.7%20.2%13.6%15.9%1.8%0.24%0.02%
Apr 202619.4%29.6%19.7%13.3%15.5%2.2%0.29%0.03%
May 202619.3%29.1%19.4%13.1%16.3%2.6%0.23%0.03%
Jun 202620.2%24.9%20.4%13.7%17.8%2.8%0.25%0.02%
Jul 202620.2%24.9%20.5%13.7%17.8%2.7%0.3%0.02%
Aug 202623%23.1%19%15.6%16.5%2.5%0.28%0.02%
Sep 202623.5%23.4%19.3%15.8%15.5%2.1%0.35%0.02%

How has the ECHO and Ryobi comparison changed over the last 12 months?

3 findings
  • Ryobi was ahead of ECHO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ECHO’s share of searches among earth auger brands worldwide moved from 0.31% to 0.35%, and its estimated monthly branded searches held steady at 14.8K.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among earth auger brands worldwide moved from 13.2% to 15.5%, and its estimated monthly branded searches moved from 641K to 660K.

How did search popularity change for earth auger brands worldwide in September 2026?

1 change

  1. In September 2026, Ryobi lost share of searches among earth auger brands worldwide, from 16.5% to 15.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using ECHO’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ECHO

1 branded search term

  • echo blower

Ryobi

2 branded search terms

  • ryobi
  • ryobi tool

How the Brand Demand Index is measured

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