Meltwater vs Onclusive:Which is more popular?
In September 2026, Onclusive had more branded searches than Meltwater among earned media measurement platforms worldwide. Onclusive had about 8,200 branded searches, while Meltwater had 730. Onclusive made up 7.5% of all earned media measurement platform searches we track, and Meltwater accounted for 0.67%. When we asked ChatGPT and Google AI Overviews about earned media measurement platforms, Meltwater appeared in all five answers and Onclusive in three. Meltwater was mentioned before Onclusive in three out of five answers.
Who do people search for more?
Onclusive, about 11 searches for every 1 for Meltwater
Who does AI mention more?
Meltwater, mentioned in every answer we collected
Who does AI recommend more?
Meltwater, named ahead of Onclusive in 3 of 5 answers
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Top earned media measurement platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Meltwater appeared in all five answers. Onclusive was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Meltwater was listed before Onclusive in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Meltwater1st
Muck Rack2nd- Onclusive3rd
Cision4th
CoverageBook5th
Brandwatch6th
Signal AI–
Truescope–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Meltwater5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Muck Rack3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Onclusive3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- CoverageBook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Brandwatch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cision2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Signal AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Truescope0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about earned media measurement platforms
5 answers
Asked ChatGPT
“Which earned media measurement platform should I use?”
Asked ChatGPT
“What are the best earned media measurement platforms?”
Asked ChatGPT
“What's the best earned media measurement platform for pr teams?”
Searched Google, AI Overview
“pr measurement tools”
Searched Google, AI Overview
“media coverage reports”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Meltwater or Onclusive more popular in search?
This chart shows how often people search Google for Meltwater and Onclusive by name. Each line represents a brand's share of searches for all eight earned media measurement platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Onclusive, Meltwater. The figures are in the table below the chart.
View monthly share of searches table
| Month | Brandwatch | Muck Rack | Onclusive | Signal AI | CoverageBook | Truescope | Meltwater | Cision |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 32.6% | 8.1% | 6.5% | 2.3% | 0.85% | 0.64% | 0.26% |
| Nov 2025 | 53.4% | 29.2% | 7.3% | 5.8% | 2.6% | 0.89% | 0.63% | 0.28% |
| Dec 2025 | 49.4% | 33% | 8.2% | 5.4% | 2.4% | 0.75% | 0.61% | 0.32% |
| Jan 2026 | 44.6% | 36.5% | 7.4% | 7.3% | 2.2% | 0.94% | 0.78% | 0.29% |
| Feb 2026 | 44.6% | 36.5% | 7.5% | 7.3% | 2.2% | 0.82% | 0.88% | 0.35% |
| Mar 2026 | 48.8% | 32.6% | 8.2% | 6.5% | 1.9% | 0.86% | 0.82% | 0.26% |
| Apr 2026 | 44.7% | 36.6% | 7.5% | 7.3% | 1.7% | 0.94% | 0.85% | 0.29% |
| May 2026 | 48.4% | 32.4% | 6.7% | 7.9% | 1.9% | 1.3% | 1.2% | 0.25% |
| Jun 2026 | 43.8% | 35.8% | 7.3% | 8.8% | 2.1% | 0.91% | 1% | 0.23% |
| Jul 2026 | 39.9% | 39.9% | 8.1% | 8% | 1.9% | 1.3% | 0.86% | 0.21% |
| Aug 2026 | 41.1% | 41.1% | 5.6% | 8.2% | 1.9% | 1.1% | 0.89% | 0.17% |
| Sep 2026 | 45.2% | 37% | 7.5% | 6% | 2.2% | 1.2% | 0.67% | 0.19% |
How has the Meltwater and Onclusive comparison changed over the last 12 months?
3 findings
- Onclusive was ahead of Meltwater in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Meltwater’s share of searches among earned media measurement platforms worldwide moved from 0.64% to 0.67%, and its estimated monthly branded searches moved from 800 to 730.
- Across the 12 months ending September 2026, Onclusive’s share of searches among earned media measurement platforms worldwide moved from 8.1% to 7.5%, and its estimated monthly branded searches moved from 10.1K to 8.2K.
How did search popularity change for earned media measurement platforms worldwide in September 2026?
1 change
In September 2026, Onclusive overtook Signal AI to rank 3rd among earned media measurement platforms worldwide, with 7.5% of the searches.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Meltwater’s and Onclusive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among earned media measurement platforms
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