Bowflex vs Titan Fitness:Which is more popular?
In September 2026, Bowflex had more branded searches than Titan Fitness among dumbbell rack brands worldwide. Bowflex had about 90,500 branded searches, while Titan Fitness had 74,000. Bowflex made up 9.8% of all dumbbell rack brand searches we track, and Titan Fitness accounted for 8%. When we asked ChatGPT and Google AI Overviews about dumbbell rack brands, Titan Fitness appeared in four of the five answers and Bowflex in three. Titan Fitness was mentioned before Bowflex in every answer.
Who do people search for more?
Bowflex, about 22% more searches than Titan Fitness
Who does AI mention more?
Titan Fitness, mentioned in 4 of 5 answers, Bowflex in 3
Who does AI recommend more?
Titan Fitness, named ahead of Bowflex in every answer
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Top dumbbell rack brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Titan Fitness was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bowflex was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Titan Fitness was listed before Bowflex in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rep Fitness5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Titan Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rogue Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bowflex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Body-Solid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Life Fitness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dumbbell rack brands
5 answers
Asked ChatGPT
“Which dumbbell rack brand should I buy?”
Asked ChatGPT
“What are the best dumbbell rack brands?”
Asked ChatGPT
“What's the best dumbbell rack brand for a home gym?”
Searched Google, AI Overview
“dumbbell rack”
Searched Google, AI Overview
“dumbbell storage rack”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Bowflex or Titan Fitness more popular in search?
This chart shows how often people search Google for Bowflex and Titan Fitness by name. Each line represents a brand's share of searches for all six dumbbell rack brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bowflex, Titan Fitness. The figures are in the table below the chart.
View monthly share of searches table
| Month | Life Fitness | Rogue Fitness | Bowflex | Rep Fitness | Titan Fitness | Body-Solid |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.3% | 10.7% | 8.8% | 7.2% | 7.2% | 0.96% |
| Nov 2025 | 55.9% | 13.7% | 9.1% | 11.2% | 9.1% | 0.82% |
| Dec 2025 | 60.7% | 12.2% | 9.9% | 8.2% | 8.2% | 0.89% |
| Jan 2026 | 69.6% | 9.4% | 7.7% | 6.3% | 6.3% | 0.69% |
| Feb 2026 | 65.3% | 10.7% | 8.8% | 7.2% | 7.2% | 0.96% |
| Mar 2026 | 62.7% | 12.6% | 8.4% | 6.9% | 8.4% | 0.92% |
| Apr 2026 | 63.8% | 12.8% | 8.6% | 7% | 7% | 0.77% |
| May 2026 | 61.9% | 12.4% | 8.3% | 8.3% | 8.3% | 0.74% |
| Jun 2026 | 64.8% | 13% | 7.1% | 7.1% | 7.1% | 0.78% |
| Jul 2026 | 63.8% | 12.8% | 8.6% | 7% | 7% | 0.77% |
| Aug 2026 | 58% | 14.2% | 9.5% | 9.5% | 7.8% | 0.85% |
| Sep 2026 | 59.6% | 11.9% | 9.8% | 9.8% | 8% | 0.88% |
How has the Bowflex and Titan Fitness comparison changed over the last 12 months?
3 findings
- Bowflex was ahead of Titan Fitness in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bowflex’s share of searches among dumbbell rack brands worldwide moved from 8.8% to 9.8%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Titan Fitness’ share of searches among dumbbell rack brands worldwide moved from 7.2% to 8%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for dumbbell rack brands worldwide in September 2026?
1 change
Bowflex’s share of searches among dumbbell rack brands worldwide has gained ground for 3 months in a row, from 7.1% to 9.8% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bowflex’s and Titan Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bowflex
1 branded search term
- bowflex
Titan Fitness
1 branded search term
- titan fitness
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