Life Fitness vs Rep Fitness:Which is searched more?
In September 2026, Life Fitness had more branded searches than Rep Fitness among dumbbell rack brands worldwide. Life Fitness was estimated to have 550K branded searches compared to Rep Fitness’ 90.5K, and held a 74.4% Share of Search versus Rep Fitness’ 12.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Life Fitness or Rep Fitness?
Compare the dumbbell rack brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Life Fitness, Rep Fitness. The figures are in the table below the chart.
View monthly share of search table
| Month | Life Fitness | Bowflex | Rep Fitness | Body-Solid |
|---|---|---|---|---|
| Oct 2025 | 79.4% | 10.7% | 8.7% | 1.2% |
| Nov 2025 | 72.5% | 11.9% | 14.5% | 1.1% |
| Dec 2025 | 76.2% | 12.5% | 10.2% | 1.1% |
| Jan 2026 | 82.6% | 9.1% | 7.5% | 0.82% |
| Feb 2026 | 79.4% | 10.7% | 8.7% | 1.2% |
| Mar 2026 | 79.4% | 10.7% | 8.7% | 1.2% |
| Apr 2026 | 79.6% | 10.7% | 8.8% | 0.96% |
| May 2026 | 78.1% | 10.5% | 10.5% | 0.94% |
| Jun 2026 | 81.2% | 8.9% | 8.9% | 0.98% |
| Jul 2026 | 79.6% | 10.7% | 8.8% | 0.96% |
| Aug 2026 | 74.4% | 12.2% | 12.2% | 1.1% |
| Sep 2026 | 74.4% | 12.2% | 12.2% | 1.1% |
How has the Life Fitness and Rep Fitness comparison changed over the last 12 months?
3 findings
- Life Fitness was ahead of Rep Fitness in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Life Fitness’ estimated Share of Search among dumbbell rack brands worldwide moved from 79.4% to 74.4%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, Rep Fitness’ estimated Share of Search among dumbbell rack brands worldwide moved from 8.7% to 12.2%, and its estimated monthly branded searches moved from 74K to 90.5K.
How did search popularity change for dumbbell rack brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Rep Fitness worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.
Estimated monthly branded searches for Life Fitness worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.
Other head-to-heads among dumbbell rack brands
How each brand is measured
Brandwave collects information about searches that people make online using Life Fitness’ and Rep Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Life Fitness
1 branded search term
- lifefitness
Rep Fitness
1 branded search term
- rep fitness
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.