Life Fitness vs Rogue Fitness:Which is more popular?
In September 2026, Life Fitness had more branded searches than Rogue Fitness among dumbbell rack brands worldwide. Life Fitness had about 550,000 branded searches, while Rogue Fitness had 110,000. Life Fitness made up 59.6% of all dumbbell rack brand searches we track, and Rogue Fitness accounted for 11.9%. When we asked ChatGPT and Google AI Overviews about dumbbell rack brands, Rogue Fitness appeared in three of the five answers and Life Fitness in none.
Who do people search for more?
Life Fitness, about 5 searches for every 1 for Rogue Fitness
Who does AI mention more?
Rogue Fitness, mentioned in 3 of 5 answers, Life Fitness in 0
Who does AI recommend more?
Rogue Fitness, the only one of the two named
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Top dumbbell rack brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rogue Fitness was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Life Fitness did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rep Fitness5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Titan Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Rogue Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bowflex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Body-Solid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Life Fitness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dumbbell rack brands
5 answers
Asked ChatGPT
“Which dumbbell rack brand should I buy?”
Asked ChatGPT
“What are the best dumbbell rack brands?”
Asked ChatGPT
“What's the best dumbbell rack brand for a home gym?”
Searched Google, AI Overview
“dumbbell rack”
Searched Google, AI Overview
“dumbbell storage rack”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Life Fitness or Rogue Fitness more popular in search?
This chart shows how often people search Google for Life Fitness and Rogue Fitness by name. Each line represents a brand's share of searches for all six dumbbell rack brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Life Fitness, Rogue Fitness. The figures are in the table below the chart.
View monthly share of searches table
| Month | Life Fitness | Rogue Fitness | Bowflex | Rep Fitness | Titan Fitness | Body-Solid |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.3% | 10.7% | 8.8% | 7.2% | 7.2% | 0.96% |
| Nov 2025 | 55.9% | 13.7% | 9.1% | 11.2% | 9.1% | 0.82% |
| Dec 2025 | 60.7% | 12.2% | 9.9% | 8.2% | 8.2% | 0.89% |
| Jan 2026 | 69.6% | 9.4% | 7.7% | 6.3% | 6.3% | 0.69% |
| Feb 2026 | 65.3% | 10.7% | 8.8% | 7.2% | 7.2% | 0.96% |
| Mar 2026 | 62.7% | 12.6% | 8.4% | 6.9% | 8.4% | 0.92% |
| Apr 2026 | 63.8% | 12.8% | 8.6% | 7% | 7% | 0.77% |
| May 2026 | 61.9% | 12.4% | 8.3% | 8.3% | 8.3% | 0.74% |
| Jun 2026 | 64.8% | 13% | 7.1% | 7.1% | 7.1% | 0.78% |
| Jul 2026 | 63.8% | 12.8% | 8.6% | 7% | 7% | 0.77% |
| Aug 2026 | 58% | 14.2% | 9.5% | 9.5% | 7.8% | 0.85% |
| Sep 2026 | 59.6% | 11.9% | 9.8% | 9.8% | 8% | 0.88% |
How has the Life Fitness and Rogue Fitness comparison changed over the last 12 months?
3 findings
- Life Fitness was ahead of Rogue Fitness in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Life Fitness’ share of searches among dumbbell rack brands worldwide moved from 65.3% to 59.6%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, Rogue Fitness’ share of searches among dumbbell rack brands worldwide moved from 10.7% to 11.9%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for dumbbell rack brands worldwide in September 2026?
2 changes
In September 2026, Life Fitness gained share of searches among dumbbell rack brands worldwide, from 58% to 59.6%.
In September 2026, Rogue Fitness lost share of searches among dumbbell rack brands worldwide, from 14.2% to 11.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Life Fitness’ and Rogue Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Life Fitness
1 branded search term
- lifefitness
Rogue Fitness
1 branded search term
- rogue fitness
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