Bowflex vs Rogue Fitness:Which is more popular?
In September 2026, Rogue Fitness had more branded searches than Bowflex among dumbbell rack brands worldwide. Rogue Fitness had about 110,000 branded searches, while Bowflex had 90,500. Rogue Fitness made up 11.9% of all dumbbell rack brand searches we track, and Bowflex accounted for 9.8%. When we asked ChatGPT and Google AI Overviews about dumbbell rack brands, Bowflex and Rogue Fitness each appeared in three of the five answers. Rogue Fitness was mentioned before Bowflex in every answer that named either.
Who do people search for more?
Rogue Fitness, about 22% more searches than Bowflex
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Rogue Fitness, named ahead of Bowflex in 3 of 3 answers
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Top dumbbell rack brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bowflex and Rogue Fitness were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rogue Fitness was listed before Bowflex in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rep Fitness5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Titan Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Rogue Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bowflex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Body-Solid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Life Fitness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dumbbell rack brands
5 answers
Asked ChatGPT
“Which dumbbell rack brand should I buy?”
Asked ChatGPT
“What are the best dumbbell rack brands?”
Asked ChatGPT
“What's the best dumbbell rack brand for a home gym?”
Searched Google, AI Overview
“dumbbell rack”
Searched Google, AI Overview
“dumbbell storage rack”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Bowflex or Rogue Fitness more popular in search?
This chart shows how often people search Google for Bowflex and Rogue Fitness by name. Each line represents a brand's share of searches for all six dumbbell rack brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Rogue Fitness, Bowflex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Life Fitness | Rogue Fitness | Bowflex | Rep Fitness | Titan Fitness | Body-Solid |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.3% | 10.7% | 8.8% | 7.2% | 7.2% | 0.96% |
| Nov 2025 | 55.9% | 13.7% | 9.1% | 11.2% | 9.1% | 0.82% |
| Dec 2025 | 60.7% | 12.2% | 9.9% | 8.2% | 8.2% | 0.89% |
| Jan 2026 | 69.6% | 9.4% | 7.7% | 6.3% | 6.3% | 0.69% |
| Feb 2026 | 65.3% | 10.7% | 8.8% | 7.2% | 7.2% | 0.96% |
| Mar 2026 | 62.7% | 12.6% | 8.4% | 6.9% | 8.4% | 0.92% |
| Apr 2026 | 63.8% | 12.8% | 8.6% | 7% | 7% | 0.77% |
| May 2026 | 61.9% | 12.4% | 8.3% | 8.3% | 8.3% | 0.74% |
| Jun 2026 | 64.8% | 13% | 7.1% | 7.1% | 7.1% | 0.78% |
| Jul 2026 | 63.8% | 12.8% | 8.6% | 7% | 7% | 0.77% |
| Aug 2026 | 58% | 14.2% | 9.5% | 9.5% | 7.8% | 0.85% |
| Sep 2026 | 59.6% | 11.9% | 9.8% | 9.8% | 8% | 0.88% |
How has the Bowflex and Rogue Fitness comparison changed over the last 12 months?
3 findings
- Rogue Fitness was ahead of Bowflex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bowflex’s share of searches among dumbbell rack brands worldwide moved from 8.8% to 9.8%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Rogue Fitness’ share of searches among dumbbell rack brands worldwide moved from 10.7% to 11.9%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for dumbbell rack brands worldwide in September 2026?
2 changes
In September 2026, Rogue Fitness lost share of searches among dumbbell rack brands worldwide, from 14.2% to 11.9%.
Bowflex’s share of searches among dumbbell rack brands worldwide has gained ground for 3 months in a row, from 7.1% to 9.8% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bowflex’s and Rogue Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bowflex
1 branded search term
- bowflex
Rogue Fitness
1 branded search term
- rogue fitness
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