Brandwave

Force USA vs Rep Fitness:Which is more popular?

In September 2026, Rep Fitness had more branded searches than Force USA among dumbbell brands worldwide. Rep Fitness had about 90,500 branded searches, while Force USA had 14,800. Rep Fitness made up 27.2% of all dumbbell brand searches we track, and Force USA accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about dumbbell brands, Rep Fitness appeared in all four answers and Force USA in none.

Among dumbbell brands worldwide in September 2026

Who do people search for more?

Rep Fitness, about 6 searches for every 1 for Force USA

Rep Fitness 90.5K searchesForce USA 14.8K searches

Who does AI mention more?

Rep Fitness, mentioned in every answer we collected

Rep Fitness in 4 of 4Force USA in 0 of 4

Who does AI recommend more?

Rep Fitness, the only one of the two named

Rep Fitness first in 4Force USA never named

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Top dumbbell brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Rep Fitness appeared in all four answers. Force USA did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rep Fitness1st
  2. PowerBlock2nd
  3. Bowflex3rd
  4. Rogue Fitness4th
  5. Force USA–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rep Fitness4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • PowerBlock4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bowflex3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rogue Fitness1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Force USA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about dumbbell brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Force USA or Rep Fitness more popular in search?

This chart shows how often people search Google for Force USA and Rep Fitness by name. Each line represents a brand's share of searches for all five dumbbell brands we track, month by month, from English-language searches worldwide.

Force USA and Rep Fitness among dumbbell brands worldwide, by month

Share of searches by month for Rep Fitness, Force USA. The figures are in the table below the chart.

View monthly share of searches table
MonthRogue FitnessBowflexRep FitnessPowerBlockForce USA
Oct 202534.4%28.3%23.1%10.4%3.8%
Nov 202535.2%23.5%28.8%8.6%3.9%
Dec 202534.5%28.1%23.2%10.4%3.8%
Jan 202634.3%27.9%23%10.3%4.6%
Feb 202634.1%28.1%23%10.3%4.6%
Mar 202638.9%26.1%21.3%9.5%4.3%
Apr 202638.9%26.1%21.3%9.5%4.3%
May 202637.1%24.9%24.9%9.1%4.1%
Jun 202640.8%22.4%22.4%10%4.5%
Jul 202638.9%26.1%21.3%9.5%4.3%
Aug 202636.8%24.6%24.6%9%4.9%
Sep 202633%27.2%27.2%8.1%4.4%

How has the Force USA and Rep Fitness comparison changed over the last 12 months?

3 findings
  • Rep Fitness was ahead of Force USA in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Force USA’s share of searches among dumbbell brands worldwide moved from 3.8% to 4.4%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
  • Across the 12 months ending September 2026, Rep Fitness’ share of searches among dumbbell brands worldwide moved from 23.1% to 27.2%, and its estimated monthly branded searches moved from 74K to 90.5K.

How did search popularity change for dumbbell brands worldwide in September 2026?

2 changes

  1. In September 2026, Rep Fitness gained share of searches among dumbbell brands worldwide, from 24.6% to 27.2%.

  2. Estimated monthly branded searches for Force USA worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Force USA’s and Rep Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Force USA

1 branded search term

  • force usa

Rep Fitness

1 branded search term

  • rep fitness

How the Brand Demand Index is measured

Other head-to-heads among dumbbell brands

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