Brandwave

Mikasa vs Royal Doulton:Which is more popular?

In September 2026, Royal Doulton had more branded searches than Mikasa among dinner set brands worldwide. Royal Doulton had about 40,500 branded searches, while Mikasa had 17,500. Royal Doulton made up 17.9% of all dinner set brand searches we track, and Mikasa accounted for 7.7%. When we asked ChatGPT and Google AI Overviews about dinner set brands, Mikasa appeared in three of the five answers and Royal Doulton in none.

Among dinner set brands worldwide in September 2026

Who do people search for more?

Royal Doulton, about 2 searches for every 1 for Mikasa

Royal Doulton 40.5K searchesMikasa 17.5K searches

Who does AI mention more?

Mikasa, mentioned in 3 of 5 answers, Royal Doulton in 0

Mikasa in 3 of 5Royal Doulton in 0 of 5

Who does AI recommend more?

Mikasa, the only one of the two named

Mikasa first in 3Royal Doulton never named

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Top dinner set brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mikasa was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Royal Doulton did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Corelle1st
  2. Mikasa2nd
  3. Fiesta3rd
  4. Denby4th
  5. Wedgwood5th
  6. Royal Doulton–
  7. Maxwell & Williams–
  8. Ecology–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Corelle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mikasa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fiesta3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wedgwood1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Denby1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Royal Doulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maxwell & Williams0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecology0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dinner set brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Mikasa or Royal Doulton more popular in search?

This chart shows how often people search Google for Mikasa and Royal Doulton by name. Each line represents a brand's share of searches for all eight dinner set brands we track, month by month, from English-language searches worldwide.

Mikasa and Royal Doulton among dinner set brands worldwide, by month

Share of searches by month for Royal Doulton, Mikasa. The figures are in the table below the chart.

View monthly share of searches table
MonthCorelleWedgwoodRoyal DoultonDenbyMaxwell & WilliamsMikasaFiestaEcology
Oct 202523.1%23.1%18.9%15.5%8.5%7.7%2.5%0.74%
Nov 202527.9%18.7%18.7%15.3%8.4%7.6%2.5%0.91%
Dec 202521.8%21.8%17.8%17.8%9.7%7.3%2.9%0.87%
Jan 202624.1%19.7%19.7%16.1%8.8%7.6%3.2%0.79%
Feb 202626%21.3%17.4%14.2%9.5%8.2%2.8%0.57%
Mar 202618.2%18.2%14.9%33.1%6.7%6.1%2.4%0.49%
Apr 202617.7%14.5%14.5%39.5%5.3%5.1%2.9%0.48%
May 202620.1%20.1%13.4%30%7.4%5.8%2.7%0.54%
Jun 202619.6%16%13.1%35.6%7.2%5.7%2.1%0.63%
Jul 202625.7%21.1%17.2%17.2%7.7%7.4%2.8%0.83%
Aug 202622%22%18%22%6.6%6.4%2.4%0.71%
Sep 202626.7%21.9%17.9%14.6%8%7.7%2.4%0.73%

How has the Mikasa and Royal Doulton comparison changed over the last 12 months?

3 findings
  • Royal Doulton was ahead of Mikasa in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mikasa’s share of searches among dinner set brands worldwide held steady at 7.7%, and its estimated monthly branded searches moved from 20.2K to 17.5K.
  • Across the 12 months ending September 2026, Royal Doulton’s share of searches among dinner set brands worldwide moved from 18.9% to 17.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

How did search popularity change for dinner set brands worldwide in September 2026?

2 changes

  1. In September 2026, Mikasa gained share of searches among dinner set brands worldwide, from 6.4% to 7.7%.

  2. In September 2026, Royal Doulton rose from 4th to 3rd among dinner set brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Mikasa’s and Royal Doulton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mikasa

2 branded search terms

  • mikasa dinnerware
  • mikasa plates

Royal Doulton

1 branded search term

  • royal doulton

How the Brand Demand Index is measured

Other head-to-heads among dinner set brands

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