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Digital asset custody platforms:Which are searched most?

In August 2026, Talos was the most searched among digital asset custody platforms worldwide, with an estimated 90.5K branded searches and 48.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Talos48.6%
  2. Copper Kettle22.8%
  3. BitGo14.6%
  4. Fireblocks9.7%
  5. Anchorage Digital4.4%

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Share of SearchLeaderboard

Compare the platforms institutions custody crypto with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among digital asset custody platforms worldwide, by month

Share of Search by month for Talos, Copper Kettle, BitGo, Fireblocks, Anchorage Digital. The figures are in the table below the chart.

View monthly share of search table
MonthTalosCopper KettleBitGoFireblocksAnchorage Digital
Oct 202533.1%18.7%18.1%12.1%18.1%
Nov 202542.3%23.9%15.5%12.7%5.7%
Dec 202536.5%30.7%13.4%13.4%6%
Jan 202632.8%15%39.8%8%4.4%
Feb 202640.5%22.7%18.1%12.1%6.6%
Mar 202639.7%27.3%14.6%11.9%6.5%
Apr 202643.3%24.5%15.9%10.6%5.8%
May 202642.3%29%12.7%10.3%5.7%
Jun 202638.4%26.7%17.2%11.5%6.3%
Jul 202645%25.6%13.5%11%4.9%
Aug 202648.6%22.8%14.6%9.7%4.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Talos

    48.6%

    Held 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +3.6 points.

  2. 2.Copper Kettle

    22.8%

    Held 2nd. 42.4K estimated branded searches, +0.71% vs prior month. Share -2.8 points.

  3. 3.BitGo

    14.6%

    Held 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share +1.1 points.

  4. 4.Fireblocks

    9.7%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -1.3 points.

  5. 5.Anchorage Digital

    4.4%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

Compare search popularity between leading brands

Which brand is most popular in search among digital asset custody platforms worldwide?

In August 2026, Talos was the most searched among digital asset custody platforms worldwide, with an estimated 90.5K branded searches and 48.6% estimated Share of Search within this set. Copper Kettle is in 2nd place, 25.8 percentage points behind at 22.8% Share of Search.

Global digital asset custody platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Talos33.1% → 48.6%48.6%Aug 202632.8%Jan 20261st
Copper Kettle18.7% → 22.8%30.7%Dec 202515%Jan 20262nd
BitGo18.1% → 14.6%39.8%Jan 202612.7%May 20264th → 3rd
Fireblocks12.1% → 9.7%13.4%Dec 20258%Jan 20265th → 4th
Anchorage Digital18.1% → 4.4%18.1%Oct 20254.4%Aug 20263rd → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Talos’ estimated Share of Search among digital asset custody platforms worldwide increased from 33.1% to 48.6%.
  • Across the 11 months ending August 2026, Copper Kettle’s estimated Share of Search among digital asset custody platforms worldwide increased from 18.7% to 22.8%.
  • Across the 11 months ending August 2026, BitGo’s estimated Share of Search among digital asset custody platforms worldwide decreased from 18.1% to 14.6%.
  • Across the 11 months ending August 2026, Fireblocks’ estimated Share of Search among digital asset custody platforms worldwide decreased from 12.1% to 9.7%.
  • Across the 11 months ending August 2026, Anchorage Digital’s estimated Share of Search among digital asset custody platforms worldwide decreased from 18.1% to 4.4%.
  • Across the 11 months ending August 2026, Talos’ estimated Share of Search among digital asset custody platforms worldwide peaked at 48.6% in August 2026 and was lowest at 32.8% in January 2026.
  • Across the 11 months ending August 2026, Copper Kettle’s estimated Share of Search among digital asset custody platforms worldwide peaked at 30.7% in December 2025 and was lowest at 15% in January 2026.
  • Across the 11 months ending August 2026, BitGo’s estimated Share of Search among digital asset custody platforms worldwide peaked at 39.8% in January 2026 and was lowest at 12.7% in May 2026.
  • Across the 11 months ending August 2026, Fireblocks’ estimated Share of Search among digital asset custody platforms worldwide peaked at 13.4% in December 2025 and was lowest at 8% in January 2026.
  • Across the 11 months ending August 2026, BitGo rose from 4th to 3rd among digital asset custody platforms worldwide.
  • Across the 11 months ending August 2026, Fireblocks rose from 5th to 4th among digital asset custody platforms worldwide.
  • Across the 11 months ending August 2026, Anchorage Digital fell from 3rd to 5th among digital asset custody platforms worldwide.

How did search popularity change for digital asset custody platforms worldwide in August 2026?

  1. In August 2026, Talos gained estimated Share of Search among digital asset custody platforms worldwide, from 45% to 48.6%.

  2. In August 2026, BitGo gained estimated Share of Search among digital asset custody platforms worldwide, from 13.5% to 14.6%.

  3. In August 2026, Copper Kettle lost estimated Share of Search among digital asset custody platforms worldwide, from 25.6% to 22.8%.

  4. In August 2026, Fireblocks lost estimated Share of Search among digital asset custody platforms worldwide, from 11% to 9.7%.

  5. In August 2026, Anchorage Digital lost estimated Share of Search among digital asset custody platforms worldwide, from 4.9% to 4.4%.

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