Anchorage Digital vs BitGo:Which is more popular by branded search?
In August 2026, BitGo had more branded searches than Anchorage Digital among digital asset custody platforms worldwide. BitGo was estimated to have 27.1K branded searches compared to Anchorage Digital’s 8.1K, and held an 18.6% Share of Search versus Anchorage Digital’s 5.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Anchorage Digital or BitGo?
Compare the platforms institutions custody crypto with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BitGo, Anchorage Digital. The figures are in the table below the chart.
View monthly share of search table
| Month | Talos | BitGo | Fireblocks | Anchorage Digital | Copper Kettle |
|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 22.1% | 14.8% | 22.1% | 0.71% |
| Nov 2025 | 55% | 20.1% | 16.5% | 7.4% | 0.97% |
| Dec 2025 | 52.1% | 19.1% | 19.1% | 8.5% | 1.1% |
| Jan 2026 | 38.4% | 46.6% | 9.4% | 5.1% | 0.42% |
| Feb 2026 | 52% | 23.2% | 15.6% | 8.5% | 0.7% |
| Mar 2026 | 54.1% | 19.8% | 16.2% | 8.9% | 0.95% |
| Apr 2026 | 56.7% | 20.8% | 13.9% | 7.6% | 1% |
| May 2026 | 59% | 17.7% | 14.4% | 7.9% | 1% |
| Jun 2026 | 51.6% | 23.1% | 15.4% | 8.4% | 1.4% |
| Jul 2026 | 59.7% | 17.9% | 14.6% | 6.5% | 1.3% |
| Aug 2026 | 62.1% | 18.6% | 12.4% | 5.6% | 1.3% |
| Sep 2026 | — | — | — | — | — |
How has the Anchorage Digital and BitGo comparison changed over the last 12 months?
3 findings
- BitGo was ahead of Anchorage Digital in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Anchorage Digital’s estimated Share of Search among digital asset custody platforms worldwide moved from 22.1% to 5.6%, and its estimated monthly branded searches moved from 40.5K to 8.1K.
- Across the 11 months ending August 2026, BitGo’s estimated Share of Search among digital asset custody platforms worldwide moved from 22.1% to 18.6%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
How did search popularity change for digital asset custody platforms worldwide in August 2026?
2 changes
In August 2026, BitGo gained estimated Share of Search among digital asset custody platforms worldwide, from 17.9% to 18.6%.
In August 2026, Anchorage Digital lost estimated Share of Search among digital asset custody platforms worldwide, from 6.5% to 5.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Anchorage Digital’s and BitGo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Anchorage Digital
1 branded search term
- anchorage digital
BitGo
1 branded search term
- bitgo
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.