Brandwave

How popular isAnchorage Digital in search?

In August 2026, there were an estimated 8.1K branded searches for Anchorage Digital worldwide which is down 80% over the last 11 months. Anchorage Digital holds 5.6% estimated Share of Search among digital asset custody platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Talos62.1%
  2. BitGo18.6%
  3. Fireblocks12.4%
  4. Anchorage Digital5.6%
  5. Copper Kettle1.3%
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Which digital asset custody platforms compete with Anchorage Digital?

Anchorage Digital against digital asset custody platforms worldwide, by month

Share of Search by month for Talos, BitGo, Fireblocks, Anchorage Digital. The figures are in the table below the chart.

View monthly share of search table
MonthTalosBitGoFireblocksAnchorage DigitalCopper Kettle
Oct 202540.3%22.1%14.8%22.1%0.71%
Nov 202555%20.1%16.5%7.4%0.97%
Dec 202552.1%19.1%19.1%8.5%1.1%
Jan 202638.4%46.6%9.4%5.1%0.42%
Feb 202652%23.2%15.6%8.5%0.7%
Mar 202654.1%19.8%16.2%8.9%0.95%
Apr 202656.7%20.8%13.9%7.6%1%
May 202659%17.7%14.4%7.9%1%
Jun 202651.6%23.1%15.4%8.4%1.4%
Jul 202659.7%17.9%14.6%6.5%1.3%
Aug 202662.1%18.6%12.4%5.6%1.3%
Sep 2026—————
  1. 1.Talos

    62.1%

    Held 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +2.4 points.

  2. 2.BitGo

    18.6%

    Held 2nd. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.7 points.

  3. 3.Fireblocks

    12.4%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -2.2 points.

  4. Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -1 points.

  5. Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

Compare search popularity between Anchorage Digital and its closest rivals

How has branded search demand for Anchorage Digital changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Anchorage Digital worldwide fell from 40.5K to 8.1K.
  • Across the 11 months ending August 2026, Anchorage Digital’s estimated Share of Search among digital asset custody platforms worldwide decreased from 22.1% to 5.6%.
  • Across the 11 months ending August 2026, Anchorage Digital’s estimated Share of Search among digital asset custody platforms worldwide peaked at 22.1% in October 2025 and was lowest at 5.1% in January 2026.
  • Across the 11 months ending August 2026, Anchorage Digital fell from 2nd to 4th among digital asset custody platforms worldwide.

How did search popularity change for digital asset custody platforms worldwide in August 2026?

  1. In August 2026, Talos gained estimated Share of Search among digital asset custody platforms worldwide, from 59.7% to 62.1%.

  2. In August 2026, BitGo gained estimated Share of Search among digital asset custody platforms worldwide, from 17.9% to 18.6%.

  3. In August 2026, Fireblocks lost estimated Share of Search among digital asset custody platforms worldwide, from 14.6% to 12.4%.

  4. In August 2026, Anchorage Digital lost estimated Share of Search among digital asset custody platforms worldwide, from 6.5% to 5.6%.

  5. Estimated monthly branded searches for Copper Kettle worldwide rose 46.2% over 11 measured months, from 1.3K to 1.9K in August 2026.

How is Anchorage Digital measured?

Brandwave collects information about searches that people make online using Anchorage Digital’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • anchorage digital

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How the Brand Demand Index is measured

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