How popular isBitGo in search?
In August 2026, there were an estimated 27.1K branded searches for BitGo worldwide which is down 33.1% over the last 11 months. BitGo holds 14.6% estimated Share of Search among digital asset custody platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Talos48.6%Copper Kettle22.8%
BitGo14.6%
Fireblocks9.7%
Anchorage Digital4.4%
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Which digital asset custody platforms compete with BitGo?
Share of Search by month for Talos, Copper Kettle, BitGo, Fireblocks, Anchorage Digital. The figures are in the table below the chart.
View monthly share of search table
| Month | Talos | Copper Kettle | BitGo | Fireblocks | Anchorage Digital |
|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 18.7% | 18.1% | 12.1% | 18.1% |
| Nov 2025 | 42.3% | 23.9% | 15.5% | 12.7% | 5.7% |
| Dec 2025 | 36.5% | 30.7% | 13.4% | 13.4% | 6% |
| Jan 2026 | 32.8% | 15% | 39.8% | 8% | 4.4% |
| Feb 2026 | 40.5% | 22.7% | 18.1% | 12.1% | 6.6% |
| Mar 2026 | 39.7% | 27.3% | 14.6% | 11.9% | 6.5% |
| Apr 2026 | 43.3% | 24.5% | 15.9% | 10.6% | 5.8% |
| May 2026 | 42.3% | 29% | 12.7% | 10.3% | 5.7% |
| Jun 2026 | 38.4% | 26.7% | 17.2% | 11.5% | 6.3% |
| Jul 2026 | 45% | 25.6% | 13.5% | 11% | 4.9% |
| Aug 2026 | 48.6% | 22.8% | 14.6% | 9.7% | 4.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.6% | 90.5K | +22.3% | +3.6 points | |
| 2, held 2nd | 22.8% | 42.4K | +0.71% | -2.8 points | |
| 3, held 3rd | 14.6% | 27.1K | +22.1% | +1.1 points | |
| 4, held 4th | 9.7% | 18.1K | 0% | -1.3 points | |
| 5, held 5th | 4.4% | 8.1K | 0% | -0.6 points |
1.
Talos48.6%
Held 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +3.6 points.
22.8%
Held 2nd. 42.4K estimated branded searches, +0.71% vs prior month. Share -2.8 points.
3.
14.6%
Held 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share +1.1 points.
9.7%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -1.3 points.
4.4%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share -0.6 points.
Compare search popularity between BitGo and its closest rivals
Every comparison with BitGo
4 comparisons
How has branded search demand for BitGo changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for BitGo worldwide fell from 40.5K to 27.1K.
- Across the 11 months ending August 2026, BitGo’s estimated Share of Search among digital asset custody platforms worldwide decreased from 18.1% to 14.6%.
- Across the 11 months ending August 2026, BitGo’s estimated Share of Search among digital asset custody platforms worldwide peaked at 39.8% in January 2026 and was lowest at 12.7% in May 2026.
- Across the 11 months ending August 2026, BitGo rose from 4th to 3rd among digital asset custody platforms worldwide.
How did search popularity change for digital asset custody platforms worldwide in August 2026?
5 changes
In August 2026, Talos gained estimated Share of Search among digital asset custody platforms worldwide, from 45% to 48.6%.
In August 2026, BitGo gained estimated Share of Search among digital asset custody platforms worldwide, from 13.5% to 14.6%.
In August 2026, Copper Kettle lost estimated Share of Search among digital asset custody platforms worldwide, from 25.6% to 22.8%.
In August 2026, Fireblocks lost estimated Share of Search among digital asset custody platforms worldwide, from 11% to 9.7%.
In August 2026, Anchorage Digital lost estimated Share of Search among digital asset custody platforms worldwide, from 4.9% to 4.4%.
How is BitGo measured?
Brandwave collects information about searches that people make online using BitGo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bitgo
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