BitGo vs Talos:Which is more popular by branded search?
In August 2026, Talos had more branded searches than BitGo among digital asset custody platforms worldwide. Talos was estimated to have 90.5K branded searches compared to BitGo’s 27.1K, and held a 62.1% Share of Search versus BitGo’s 18.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BitGo or Talos?
Compare the platforms institutions custody crypto with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Talos, BitGo. The figures are in the table below the chart.
View monthly share of search table
| Month | Talos | BitGo | Fireblocks | Anchorage Digital | Copper Kettle |
|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 22.1% | 14.8% | 22.1% | 0.71% |
| Nov 2025 | 55% | 20.1% | 16.5% | 7.4% | 0.97% |
| Dec 2025 | 52.1% | 19.1% | 19.1% | 8.5% | 1.1% |
| Jan 2026 | 38.4% | 46.6% | 9.4% | 5.1% | 0.42% |
| Feb 2026 | 52% | 23.2% | 15.6% | 8.5% | 0.7% |
| Mar 2026 | 54.1% | 19.8% | 16.2% | 8.9% | 0.95% |
| Apr 2026 | 56.7% | 20.8% | 13.9% | 7.6% | 1% |
| May 2026 | 59% | 17.7% | 14.4% | 7.9% | 1% |
| Jun 2026 | 51.6% | 23.1% | 15.4% | 8.4% | 1.4% |
| Jul 2026 | 59.7% | 17.9% | 14.6% | 6.5% | 1.3% |
| Aug 2026 | 62.1% | 18.6% | 12.4% | 5.6% | 1.3% |
| Sep 2026 | — | — | — | — | — |
How has the BitGo and Talos comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: BitGo took it in January 2026, Talos took it in February 2026.
- Across the 11 months ending August 2026, BitGo’s estimated Share of Search among digital asset custody platforms worldwide moved from 22.1% to 18.6%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
- Across the 11 months ending August 2026, Talos’ estimated Share of Search among digital asset custody platforms worldwide moved from 40.3% to 62.1%, and its estimated monthly branded searches moved from 74K to 90.5K.
How did search popularity change for digital asset custody platforms worldwide in August 2026?
2 changes
In August 2026, Talos gained estimated Share of Search among digital asset custody platforms worldwide, from 59.7% to 62.1%.
In August 2026, BitGo gained estimated Share of Search among digital asset custody platforms worldwide, from 17.9% to 18.6%.
How each brand is measured
Brandwave collects information about searches that people make online using BitGo’s and Talos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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