How popular isTalos in search?
In August 2026, there were an estimated 90.5K branded searches for Talos worldwide which is up 22.3% over the last 11 months. Talos holds 62.1% estimated Share of Search among digital asset custody platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Talos62.1%BitGo18.6%
Fireblocks12.4%
Anchorage Digital5.6%Copper Kettle1.3%
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Which digital asset custody platforms compete with Talos?
Share of Search by month for Talos, BitGo, Fireblocks, Anchorage Digital. The figures are in the table below the chart.
View monthly share of search table
| Month | Talos | BitGo | Fireblocks | Anchorage Digital | Copper Kettle |
|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 22.1% | 14.8% | 22.1% | 0.71% |
| Nov 2025 | 55% | 20.1% | 16.5% | 7.4% | 0.97% |
| Dec 2025 | 52.1% | 19.1% | 19.1% | 8.5% | 1.1% |
| Jan 2026 | 38.4% | 46.6% | 9.4% | 5.1% | 0.42% |
| Feb 2026 | 52% | 23.2% | 15.6% | 8.5% | 0.7% |
| Mar 2026 | 54.1% | 19.8% | 16.2% | 8.9% | 0.95% |
| Apr 2026 | 56.7% | 20.8% | 13.9% | 7.6% | 1% |
| May 2026 | 59% | 17.7% | 14.4% | 7.9% | 1% |
| Jun 2026 | 51.6% | 23.1% | 15.4% | 8.4% | 1.4% |
| Jul 2026 | 59.7% | 17.9% | 14.6% | 6.5% | 1.3% |
| Aug 2026 | 62.1% | 18.6% | 12.4% | 5.6% | 1.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.1% | 90.5K | +22.3% | +2.4 points | |
| 2, held 2nd | 18.6% | 27.1K | +22.1% | +0.7 points | |
| 3, held 3rd | 12.4% | 18.1K | 0% | -2.2 points | |
| 4, held 4th | 5.6% | 8.1K | 0% | -1 points | |
| 5, held 5th | 1.3% | 1.9K | +18.8% | 0 points |
1.
Talos62.1%
Held 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +2.4 points.
2.
18.6%
Held 2nd. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.7 points.
12.4%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -2.2 points.
5.6%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -1 points.
1.3%
Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.
Compare search popularity between Talos and its closest rivals
How has branded search demand for Talos changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Talos worldwide rose from 74K to 90.5K.
- Across the 11 months ending August 2026, Talos’ estimated Share of Search among digital asset custody platforms worldwide increased from 40.3% to 62.1%.
- Across the 11 months ending August 2026, Talos’ estimated Share of Search among digital asset custody platforms worldwide peaked at 62.1% in August 2026 and was lowest at 38.4% in January 2026.
How did search popularity change for digital asset custody platforms worldwide in August 2026?
5 changes
In August 2026, Talos gained estimated Share of Search among digital asset custody platforms worldwide, from 59.7% to 62.1%.
In August 2026, BitGo gained estimated Share of Search among digital asset custody platforms worldwide, from 17.9% to 18.6%.
In August 2026, Fireblocks lost estimated Share of Search among digital asset custody platforms worldwide, from 14.6% to 12.4%.
In August 2026, Anchorage Digital lost estimated Share of Search among digital asset custody platforms worldwide, from 6.5% to 5.6%.
Estimated monthly branded searches for Copper Kettle worldwide rose 46.2% over 11 measured months, from 1.3K to 1.9K in August 2026.
How is Talos measured?
Brandwave collects information about searches that people make online using Talos’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- talos
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Is Talos your brand?
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