BitGo vs Copper Kettle:Which is searched more?
In August 2026, Copper Kettle had more branded searches than BitGo among digital asset custody platforms worldwide. Copper Kettle was estimated to have 42.4K branded searches compared to BitGo’s 27.1K, and held a 22.8% Share of Search versus BitGo’s 14.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BitGo or Copper Kettle?
Compare the platforms institutions custody crypto with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Copper Kettle, BitGo. The figures are in the table below the chart.
View monthly share of search table
| Month | Copper Kettle | BitGo |
|---|---|---|
| Oct 2025 | 18.7% | 18.1% |
| Nov 2025 | 23.9% | 15.5% |
| Dec 2025 | 30.7% | 13.4% |
| Jan 2026 | 15% | 39.8% |
| Feb 2026 | 22.7% | 18.1% |
| Mar 2026 | 27.3% | 14.6% |
| Apr 2026 | 24.5% | 15.9% |
| May 2026 | 29% | 12.7% |
| Jun 2026 | 26.7% | 17.2% |
| Jul 2026 | 25.6% | 13.5% |
| Aug 2026 | 22.8% | 14.6% |
| Sep 2026 | — | — |
How has the BitGo and Copper Kettle comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: BitGo took it in January 2026, Copper Kettle took it in February 2026.
- Across the 11 months ending August 2026, BitGo’s estimated Share of Search among digital asset custody platforms worldwide moved from 18.1% to 14.6%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
- Across the 11 months ending August 2026, Copper Kettle’s estimated Share of Search among digital asset custody platforms worldwide moved from 18.7% to 22.8%, and its estimated monthly branded searches moved from 41.8K to 42.4K.
How did search popularity change for digital asset custody platforms worldwide in August 2026?
2 changes
In August 2026, BitGo gained estimated Share of Search among digital asset custody platforms worldwide, from 13.5% to 14.6%.
In August 2026, Copper Kettle lost estimated Share of Search among digital asset custody platforms worldwide, from 25.6% to 22.8%.
How each brand is measured
Brandwave collects information about searches that people make online using BitGo’s and Copper Kettle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BitGo
1 branded search term
- bitgo
Copper Kettle
2 branded search terms
- copper kettle
- copper kettle chips
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.