Avène vs Cetaphil:Which is searched more?
In September 2026, Cetaphil had more branded searches than Avène among pharmacy skincare brands worldwide. Cetaphil was estimated to have 2M branded searches compared to Avène’s 246K, and held a 30.5% Share of Search versus Avène’s 3.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Avène or Cetaphil?
Compare the dermatologist-recommended pharmacy skincare brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cetaphil, Avène. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | CeraVe | La Roche-Posay | Eucerin | Avène |
|---|---|---|---|---|---|
| Oct 2025 | 29% | 31.9% | 25.5% | 9.4% | 4.2% |
| Nov 2025 | 29.2% | 28.9% | 27.4% | 10.1% | 4.5% |
| Dec 2025 | 28% | 30.6% | 28.9% | 8.7% | 3.9% |
| Jan 2026 | 29.7% | 29.5% | 27.8% | 8.4% | 4.6% |
| Feb 2026 | 27.4% | 30.1% | 29.6% | 8.9% | 4% |
| Mar 2026 | 25.8% | 27.7% | 32.4% | 9.7% | 4.4% |
| Apr 2026 | 25.8% | 27.8% | 32.4% | 9.7% | 4.3% |
| May 2026 | 24% | 28.1% | 33.4% | 10% | 4.5% |
| Jun 2026 | 26.4% | 30.2% | 30.2% | 9.1% | 4.1% |
| Jul 2026 | 27.7% | 29.8% | 29.7% | 8.9% | 4% |
| Aug 2026 | 27.5% | 30.2% | 29.5% | 8.9% | 4% |
| Sep 2026 | 30.5% | 28.5% | 27.3% | 10% | 3.7% |
How has the Avène and Cetaphil comparison changed over the last 12 months?
3 findings
- Cetaphil was ahead of Avène in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Avène’s estimated Share of Search among pharmacy skincare brands worldwide moved from 4.2% to 3.7%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among pharmacy skincare brands worldwide moved from 29% to 30.5%, and its estimated monthly branded searches moved from 2.1M to 2M.
How did search popularity change for pharmacy skincare brands worldwide in September 2026?
2 changes
In September 2026, Cetaphil overtook CeraVe and La Roche-Posay to become the leader among pharmacy skincare brands worldwide, with 30.5% estimated Share of Search.
Estimated monthly branded searches for Avène worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
Other head-to-heads among pharmacy skincare brands
How each brand is measured
Brandwave collects information about searches that people make online using Avène’s and Cetaphil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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