Fullstory vs Glassbox:Which is more popular?
In September 2026, Fullstory had more branded searches than Glassbox among customer journey analytics worldwide. Fullstory had about 10,100 branded searches, while Glassbox had 20. Fullstory made up 3.5% of all customer journey analytics searches we track, and Glassbox accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about customer journey analytics, Fullstory and Glassbox each appeared in two of the five answers. Fullstory and Glassbox were each mentioned first in one of the two answers that named either.
Who do people search for more?
Fullstory, about 507 searches for every 1 for Glassbox
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
Follow Fullstory vs Glassbox and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top customer journey analytics in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fullstory and Glassbox were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fullstory and Glassbox were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Contentsquare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mixpanel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Fullstory2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
UXPressia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Amplitude2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Glassbox2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adobe Workfront1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CSG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Thunderhead0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ClickFox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about customer journey analytics
5 answers
Asked ChatGPT
“Which customer journey analytics platform should I use?”
Asked ChatGPT
“What are the best customer journey analytics platforms?”
Asked ChatGPT
“What's the best customer journey analytics platform for customer journey mapping?”
Searched Google, AI Overview
“customer journey analytics”
Searched Google, AI Overview
“customer journey mapping software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Fullstory or Glassbox more popular in search?
This chart shows how often people search Google for Fullstory and Glassbox by name. Each line represents a brand's share of searches for all ten customer journey analytics we track, month by month, from English-language searches worldwide.
Share of searches by month for Fullstory, Glassbox. The figures are in the table below the chart.
View monthly share of searches table
| Month | CSG | Mixpanel | Contentsquare | Thunderhead | Fullstory | Adobe Workfront | UXPressia | Amplitude | ClickFox | Glassbox |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.6% | 14.1% | 4.2% | 4.2% | 3.5% | 2.3% | 1% | 1.1% | 0.03% | <0.01% |
| Nov 2025 | 54.4% | 30% | 4% | 4% | 3.3% | 2.2% | 0.97% | 1.1% | 0.04% | <0.01% |
| Dec 2025 | 56.7% | 25.7% | 4.2% | 5.1% | 3.5% | 2.3% | 1% | 1.4% | 0.04% | <0.01% |
| Jan 2026 | 75.9% | 12.6% | 3.7% | 2.5% | 2.1% | 1.7% | 0.61% | 0.84% | 0.03% | <0.01% |
| Feb 2026 | 80.2% | 7.4% | 4% | 2.6% | 1.8% | 2.2% | 0.64% | 1.1% | 0.03% | <0.01% |
| Mar 2026 | 61.9% | 15.5% | 6.8% | 5.6% | 3.2% | 3.7% | 1.1% | 2% | 0.04% | <0.01% |
| Apr 2026 | 61.6% | 15.4% | 6.8% | 5.5% | 3.9% | 3.7% | 1.3% | 1.6% | 0.04% | <0.01% |
| May 2026 | 61.3% | 15.3% | 6.7% | 6.7% | 3.2% | 3.7% | 1.1% | 2% | 0.04% | 0.01% |
| Jun 2026 | 56.6% | 21% | 6.2% | 5.1% | 5.2% | 3.4% | 0.65% | 1.8% | 0.06% | 0.01% |
| Jul 2026 | 55% | 20.5% | 7.4% | 6% | 4.1% | 4% | 0.77% | 2.2% | 0.06% | <0.01% |
| Aug 2026 | 61% | 15.2% | 5.5% | 6.7% | 5.5% | 3.7% | 0.89% | 1.5% | 0.05% | <0.01% |
| Sep 2026 | 57.7% | 21.3% | 6.3% | 5.2% | 3.5% | 3.5% | 1.3% | 1.2% | 0.05% | <0.01% |
How has the Fullstory and Glassbox comparison changed over the last 12 months?
3 findings
- Fullstory was ahead of Glassbox in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fullstory’s share of searches among customer journey analytics worldwide held steady at 3.5%, and its estimated monthly branded searches moved from 18.5K to 10.1K.
- Across the 12 months ending September 2026, Glassbox’s share of searches among customer journey analytics worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 50 to 20.
How did search popularity change for customer journey analytics worldwide in September 2026?
3 changes
In September 2026, Contentsquare overtook Thunderhead and Fullstory to rank 3rd among customer journey analytics worldwide, with 6.3% of the searches.
In September 2026, Fullstory lost share of searches among customer journey analytics worldwide, from 5.5% to 3.5%.
Estimated monthly branded searches for Glassbox worldwide fell 60% over 12 measured months, from 50 to 20 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Fullstory’s and Glassbox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among customer journey analytics
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.