Amplitude vs Fullstory:Which is more popular?
In September 2026, Fullstory had more branded searches than Amplitude among customer journey analytics worldwide. Fullstory had about 10,100 branded searches, while Amplitude had 3,380. Fullstory made up 3.5% of all customer journey analytics searches we track, and Amplitude accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about customer journey analytics, Amplitude and Fullstory each appeared in two of the five answers. Amplitude was mentioned before Fullstory in two out of three answers that named either.
Who do people search for more?
Fullstory, about 3 searches for every 1 for Amplitude
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Amplitude, named ahead of Fullstory in 2 of 3 answers
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Top customer journey analytics in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Amplitude and Fullstory were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Amplitude was listed before Fullstory in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Contentsquare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mixpanel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Fullstory2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
UXPressia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Amplitude2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Glassbox2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adobe Workfront1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CSG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Thunderhead0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ClickFox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about customer journey analytics
5 answers
Asked ChatGPT
“Which customer journey analytics platform should I use?”
Asked ChatGPT
“What are the best customer journey analytics platforms?”
Asked ChatGPT
“What's the best customer journey analytics platform for customer journey mapping?”
Searched Google, AI Overview
“customer journey analytics”
Searched Google, AI Overview
“customer journey mapping software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Amplitude or Fullstory more popular in search?
This chart shows how often people search Google for Amplitude and Fullstory by name. Each line represents a brand's share of searches for all ten customer journey analytics we track, month by month, from English-language searches worldwide.
Share of searches by month for Fullstory, Amplitude. The figures are in the table below the chart.
View monthly share of searches table
| Month | CSG | Mixpanel | Contentsquare | Thunderhead | Fullstory | Adobe Workfront | UXPressia | Amplitude | ClickFox | Glassbox |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.6% | 14.1% | 4.2% | 4.2% | 3.5% | 2.3% | 1% | 1.1% | 0.03% | <0.01% |
| Nov 2025 | 54.4% | 30% | 4% | 4% | 3.3% | 2.2% | 0.97% | 1.1% | 0.04% | <0.01% |
| Dec 2025 | 56.7% | 25.7% | 4.2% | 5.1% | 3.5% | 2.3% | 1% | 1.4% | 0.04% | <0.01% |
| Jan 2026 | 75.9% | 12.6% | 3.7% | 2.5% | 2.1% | 1.7% | 0.61% | 0.84% | 0.03% | <0.01% |
| Feb 2026 | 80.2% | 7.4% | 4% | 2.6% | 1.8% | 2.2% | 0.64% | 1.1% | 0.03% | <0.01% |
| Mar 2026 | 61.9% | 15.5% | 6.8% | 5.6% | 3.2% | 3.7% | 1.1% | 2% | 0.04% | <0.01% |
| Apr 2026 | 61.6% | 15.4% | 6.8% | 5.5% | 3.9% | 3.7% | 1.3% | 1.6% | 0.04% | <0.01% |
| May 2026 | 61.3% | 15.3% | 6.7% | 6.7% | 3.2% | 3.7% | 1.1% | 2% | 0.04% | 0.01% |
| Jun 2026 | 56.6% | 21% | 6.2% | 5.1% | 5.2% | 3.4% | 0.65% | 1.8% | 0.06% | 0.01% |
| Jul 2026 | 55% | 20.5% | 7.4% | 6% | 4.1% | 4% | 0.77% | 2.2% | 0.06% | <0.01% |
| Aug 2026 | 61% | 15.2% | 5.5% | 6.7% | 5.5% | 3.7% | 0.89% | 1.5% | 0.05% | <0.01% |
| Sep 2026 | 57.7% | 21.3% | 6.3% | 5.2% | 3.5% | 3.5% | 1.3% | 1.2% | 0.05% | <0.01% |
How has the Amplitude and Fullstory comparison changed over the last 12 months?
3 findings
- Fullstory was ahead of Amplitude in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amplitude’s share of searches among customer journey analytics worldwide moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 5.8K to 3.4K.
- Across the 12 months ending September 2026, Fullstory’s share of searches among customer journey analytics worldwide held steady at 3.5%, and its estimated monthly branded searches moved from 18.5K to 10.1K.
How did search popularity change for customer journey analytics worldwide in September 2026?
3 changes
In September 2026, Contentsquare overtook Thunderhead and Fullstory to rank 3rd among customer journey analytics worldwide, with 6.3% of the searches.
In September 2026, Fullstory lost share of searches among customer journey analytics worldwide, from 5.5% to 3.5%.
In September 2026, Amplitude fell from 7th to 8th among customer journey analytics worldwide.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Amplitude’s and Fullstory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among customer journey analytics
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