Brandwave

Salesforce vs Ultimate:Which is more popular?

In September 2026, Salesforce had more branded searches than Ultimate among conversational AI platforms worldwide. Salesforce had about 37,000 branded searches, while Ultimate had 1,300. Salesforce made up 64.4% of all conversational AI platform searches we track, and Ultimate accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about conversational AI platforms, Salesforce appeared in three of the five answers and Ultimate in none.

Among conversational AI platforms worldwide in September 2026

Who do people search for more?

Salesforce, about 28 searches for every 1 for Ultimate

Salesforce 37K searchesUltimate 1.3K searches

Who does AI mention more?

Salesforce, mentioned in 3 of 5 answers, Ultimate in 0

Salesforce in 3 of 5Ultimate in 0 of 5

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Top conversational AI platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Salesforce was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ultimate did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Salesforce3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yellow.ai1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Forethought1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Netomi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ada0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ultimate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about conversational AI platforms

5 answers

  • Asked ChatGPT

    “Which conversational AI platform should I use?”

    1. Asked ChatGPT

      “What are the best conversational AI platforms?”

      1. 1Salesforce

    2. Asked ChatGPT

      “What's the best conversational AI platform for customer support?”

      1. 1Salesforce

    3. Searched Google, AI Overview

      “conversational ai platform”

      1. 1Yellow.ai

    4. Searched Google, AI Overview

      “customer service ai”

      1. 1Salesforce
      2. 2Forethought

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

    Is Salesforce or Ultimate more popular in search?

    This chart shows how often people search Google for Salesforce and Ultimate by name. Each line represents a brand's share of searches for all six conversational AI platforms we track, month by month, from English-language searches worldwide.

    Salesforce and Ultimate among conversational AI platforms worldwide, by month

    Share of searches by month for Salesforce, Ultimate. The figures are in the table below the chart.

    View monthly share of searches table
    MonthSalesforceYellow.aiNetomiAdaUltimateForethought
    Oct 202571.3%13.4%3.9%9.1%2.2%0.04%
    Nov 202570.1%13.2%7.2%7.3%2.1%0.03%
    Dec 202573.8%11.4%6.2%6.3%2.2%0.03%
    Jan 202665.9%17.7%6.4%7.2%2.8%0.04%
    Feb 202671.8%12.8%7%6.2%2.1%0.05%
    Mar 202667.4%13.9%7.6%8.8%2.3%0.04%
    Apr 202665.5%14.4%9.6%8.6%1.9%0.04%
    May 202666.5%11.9%11.9%7.7%1.9%0.03%
    Jun 202669.6%11.8%9.6%7.1%1.9%0.03%
    Jul 202663.5%13.1%13.1%8.1%2.1%0.05%
    Aug 202659.9%19.6%10.7%7.7%2.1%0.05%
    Sep 202664.4%14.1%11.5%7.7%2.3%0.05%

    How has the Salesforce and Ultimate comparison changed over the last 12 months?

    3 findings

    How did search popularity change for conversational AI platforms worldwide in September 2026?

    2 changes

    1. In September 2026, Salesforce gained share of searches among conversational AI platforms worldwide, from 59.9% to 64.4%.

    2. Estimated monthly branded searches for Ultimate worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Salesforce’s and Ultimate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Salesforce

    2 branded search terms

    • agentforce
    • salesforce agentforce

    Ultimate

    1 branded search term

    • ultimate ai

    How the Brand Demand Index is measured

    Other head-to-heads among conversational AI platforms

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