Ultimate vs Yellow.ai:Which is more popular?
In September 2026, Yellow.ai had more branded searches than Ultimate among conversational AI platforms worldwide. Yellow.ai had about 8,100 branded searches, while Ultimate had 1,300. Yellow.ai made up 14.1% of all conversational AI platform searches we track, and Ultimate accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about conversational AI platforms, Yellow.ai appeared in one of the five answers and Ultimate in none.
Follow Ultimate vs Yellow.ai and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top conversational AI platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Yellow.ai was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Ultimate did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Salesforce3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yellow.ai1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Forethought1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Netomi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ada0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ultimate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about conversational AI platforms
5 answers
Asked ChatGPT
“Which conversational AI platform should I use?”
Asked ChatGPT
“What are the best conversational AI platforms?”
Asked ChatGPT
“What's the best conversational AI platform for customer support?”
Searched Google, AI Overview
“conversational ai platform”
Searched Google, AI Overview
“customer service ai”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Ultimate or Yellow.ai more popular in search?
This chart shows how often people search Google for Ultimate and Yellow.ai by name. Each line represents a brand's share of searches for all six conversational AI platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Yellow.ai, Ultimate. The figures are in the table below the chart.
View monthly share of searches table
| Month | Salesforce | Yellow.ai | Netomi | Ada | Ultimate | Forethought |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.3% | 13.4% | 3.9% | 9.1% | 2.2% | 0.04% |
| Nov 2025 | 70.1% | 13.2% | 7.2% | 7.3% | 2.1% | 0.03% |
| Dec 2025 | 73.8% | 11.4% | 6.2% | 6.3% | 2.2% | 0.03% |
| Jan 2026 | 65.9% | 17.7% | 6.4% | 7.2% | 2.8% | 0.04% |
| Feb 2026 | 71.8% | 12.8% | 7% | 6.2% | 2.1% | 0.05% |
| Mar 2026 | 67.4% | 13.9% | 7.6% | 8.8% | 2.3% | 0.04% |
| Apr 2026 | 65.5% | 14.4% | 9.6% | 8.6% | 1.9% | 0.04% |
| May 2026 | 66.5% | 11.9% | 11.9% | 7.7% | 1.9% | 0.03% |
| Jun 2026 | 69.6% | 11.8% | 9.6% | 7.1% | 1.9% | 0.03% |
| Jul 2026 | 63.5% | 13.1% | 13.1% | 8.1% | 2.1% | 0.05% |
| Aug 2026 | 59.9% | 19.6% | 10.7% | 7.7% | 2.1% | 0.05% |
| Sep 2026 | 64.4% | 14.1% | 11.5% | 7.7% | 2.3% | 0.05% |
How has the Ultimate and Yellow.ai comparison changed over the last 12 months?
3 findings
- Yellow.ai was ahead of Ultimate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ultimate’s share of searches among conversational AI platforms worldwide moved from 2.2% to 2.3%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 12 months ending September 2026, Yellow.ai’s share of searches among conversational AI platforms worldwide moved from 13.4% to 14.1%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for conversational AI platforms worldwide in September 2026?
2 changes
In September 2026, Yellow.ai lost share of searches among conversational AI platforms worldwide, from 19.6% to 14.1%.
Estimated monthly branded searches for Ultimate worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ultimate’s and Yellow.ai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among conversational AI platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.