Rowenta vs Tefal:Which is more popular?
In September 2026, Tefal had more branded searches than Rowenta among clothes steamer brands worldwide. Tefal had about 500,000 branded searches, while Rowenta had 165,000. Tefal made up 54.1% of all clothes steamer brand searches we track, and Rowenta accounted for 17.9%. When we asked ChatGPT and Google AI Overviews about clothes steamer brands, Rowenta appeared in four of the five answers and Tefal in none.
Who do people search for more?
Tefal, about 3 searches for every 1 for Rowenta
Who does AI mention more?
Rowenta, mentioned in 4 of 5 answers, Tefal in 0
Who does AI recommend more?
Rowenta, the only one of the two named
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Top clothes steamer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rowenta was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tefal did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Conair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Rowenta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jiffy Steamer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Philips2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about clothes steamer brands
5 answers
Asked ChatGPT
“Which clothes steamer brand should I buy?”
Asked ChatGPT
“What are the best clothes steamer brands?”
Asked ChatGPT
“What's the best clothes steamer brand for quick wrinkle removal?”
Searched Google, AI Overview
“best clothes steamer”
Searched Google, AI Overview
“handheld clothes steamer”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Rowenta or Tefal more popular in search?
This chart shows how often people search Google for Rowenta and Tefal by name. Each line represents a brand's share of searches for all seven clothes steamer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tefal, Rowenta. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tefal | Rowenta | Samsung | Conair | LG | Philips | Jiffy Steamer |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.4% | 20.3% | 15.2% | 7.5% | 2.2% | 2.2% | 1.2% |
| Nov 2025 | 55.8% | 21.5% | 13.2% | 5.3% | 1.9% | 1.3% | 1.1% |
| Dec 2025 | 53.8% | 21.2% | 13% | 7.8% | 1.9% | 1.3% | 1% |
| Jan 2026 | 54.6% | 21.5% | 13.2% | 6.5% | 1.9% | 1.3% | 1.1% |
| Feb 2026 | 53.3% | 17.2% | 18.3% | 6.3% | 2.3% | 1.3% | 1.3% |
| Mar 2026 | 53.1% | 17.2% | 18.3% | 6.3% | 2.3% | 1.5% | 1.3% |
| Apr 2026 | 49.5% | 19.6% | 17.9% | 7.2% | 2.6% | 1.4% | 1.8% |
| May 2026 | 51.3% | 20.6% | 15.5% | 7.6% | 2.3% | 1.2% | 1.5% |
| Jun 2026 | 44% | 26.5% | 16.2% | 8% | 2.4% | 1.6% | 1.3% |
| Jul 2026 | 39.1% | 28.2% | 20.1% | 6.9% | 2.5% | 1.7% | 1.4% |
| Aug 2026 | 47.8% | 18.9% | 20.1% | 6.9% | 2.5% | 2.1% | 1.7% |
| Sep 2026 | 54.1% | 17.9% | 16.3% | 6.5% | 2% | 2% | 1.3% |
How has the Rowenta and Tefal comparison changed over the last 12 months?
3 findings
- Tefal was ahead of Rowenta in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rowenta’s share of searches among clothes steamer brands worldwide moved from 20.3% to 17.9%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Tefal’s share of searches among clothes steamer brands worldwide moved from 51.4% to 54.1%, and its estimated monthly branded searches moved from 511K to 500K.
How did search popularity change for clothes steamer brands worldwide in September 2026?
2 changes
In September 2026, Tefal gained share of searches among clothes steamer brands worldwide, from 47.8% to 54.1%.
In September 2026, Rowenta lost share of searches among clothes steamer brands worldwide, from 18.9% to 17.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Rowenta’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among clothes steamer brands
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