Rowenta vs Samsung:Which is more popular?
In September 2026, Rowenta had more branded searches than Samsung among clothes steamer brands worldwide. Rowenta had about 165,000 branded searches, while Samsung had 151,000. Rowenta made up 17.9% of all clothes steamer brand searches we track, and Samsung accounted for 16.3%. When we asked ChatGPT and Google AI Overviews about clothes steamer brands, Rowenta appeared in four of the five answers and Samsung in none.
Who do people search for more?
Rowenta, about 10% more searches than Samsung
Who does AI mention more?
Rowenta, mentioned in 4 of 5 answers, Samsung in 0
Who does AI recommend more?
Rowenta, the only one of the two named
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Top clothes steamer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rowenta was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Samsung did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Conair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Rowenta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jiffy Steamer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Philips2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about clothes steamer brands
5 answers
Asked ChatGPT
“Which clothes steamer brand should I buy?”
Asked ChatGPT
“What are the best clothes steamer brands?”
Asked ChatGPT
“What's the best clothes steamer brand for quick wrinkle removal?”
Searched Google, AI Overview
“best clothes steamer”
Searched Google, AI Overview
“handheld clothes steamer”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Rowenta or Samsung more popular in search?
This chart shows how often people search Google for Rowenta and Samsung by name. Each line represents a brand's share of searches for all seven clothes steamer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Rowenta, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tefal | Rowenta | Samsung | Conair | LG | Philips | Jiffy Steamer |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.4% | 20.3% | 15.2% | 7.5% | 2.2% | 2.2% | 1.2% |
| Nov 2025 | 55.8% | 21.5% | 13.2% | 5.3% | 1.9% | 1.3% | 1.1% |
| Dec 2025 | 53.8% | 21.2% | 13% | 7.8% | 1.9% | 1.3% | 1% |
| Jan 2026 | 54.6% | 21.5% | 13.2% | 6.5% | 1.9% | 1.3% | 1.1% |
| Feb 2026 | 53.3% | 17.2% | 18.3% | 6.3% | 2.3% | 1.3% | 1.3% |
| Mar 2026 | 53.1% | 17.2% | 18.3% | 6.3% | 2.3% | 1.5% | 1.3% |
| Apr 2026 | 49.5% | 19.6% | 17.9% | 7.2% | 2.6% | 1.4% | 1.8% |
| May 2026 | 51.3% | 20.6% | 15.5% | 7.6% | 2.3% | 1.2% | 1.5% |
| Jun 2026 | 44% | 26.5% | 16.2% | 8% | 2.4% | 1.6% | 1.3% |
| Jul 2026 | 39.1% | 28.2% | 20.1% | 6.9% | 2.5% | 1.7% | 1.4% |
| Aug 2026 | 47.8% | 18.9% | 20.1% | 6.9% | 2.5% | 2.1% | 1.7% |
| Sep 2026 | 54.1% | 17.9% | 16.3% | 6.5% | 2% | 2% | 1.3% |
How has the Rowenta and Samsung comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Samsung took it in February 2026, Rowenta took it in April 2026, Samsung took it in August 2026, Rowenta took it in September 2026.
- Across the 12 months ending September 2026, Rowenta’s share of searches among clothes steamer brands worldwide moved from 20.3% to 17.9%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Samsung’s share of searches among clothes steamer brands worldwide moved from 15.2% to 16.3%, and its estimated monthly branded searches held steady at 151K.
How did search popularity change for clothes steamer brands worldwide in September 2026?
2 changes
In September 2026, Samsung lost share of searches among clothes steamer brands worldwide, from 20.1% to 16.3%.
In September 2026, Rowenta lost share of searches among clothes steamer brands worldwide, from 18.9% to 17.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Rowenta’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among clothes steamer brands
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