Rubbermaid vs Vileda:Which is more popular?
In September 2026, Vileda had more branded searches than Rubbermaid among cleaning tool brands worldwide. Vileda had about 201,000 branded searches, while Rubbermaid had 49,500. Vileda made up 20.2% of all cleaning tool brand searches we track, and Rubbermaid accounted for 5%. When we asked ChatGPT and Google AI Overviews about cleaning tool brands, Rubbermaid appeared in four of the five answers and Vileda in one. Rubbermaid was mentioned before Vileda in every answer.
Who do people search for more?
Vileda, about 4 searches for every 1 for Rubbermaid
Who does AI mention more?
Rubbermaid, mentioned in 4 of 5 answers, Vileda in 1
Who does AI recommend more?
Rubbermaid, named ahead of Vileda in every answer
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Top cleaning tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rubbermaid was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Vileda was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rubbermaid was listed before Vileda in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
O-Cedar1st
OXO2nd- Rubbermaid3rd
Libman4th
Bona5th
Scotch-Brite6th- Vileda7th
Swiffer8th
Brabantia–
Oates–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- O-Cedar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rubbermaid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Swiffer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Scotch-Brite3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Libman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bona2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vileda1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Brabantia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Oates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cleaning tool brands
5 answers
Asked ChatGPT
“Which cleaning tool brand should I buy?”
Asked ChatGPT
“What are the best cleaning tool brands?”
Asked ChatGPT
“What's the best cleaning tool brand for household cleaning?”
Searched Google, AI Overview
“best cleaning tools”
Searched Google, AI Overview
“mop brand”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Rubbermaid or Vileda more popular in search?
This chart shows how often people search Google for Rubbermaid and Vileda by name. Each line represents a brand's share of searches for all ten cleaning tool brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Vileda, Rubbermaid. The figures are in the table below the chart.
View monthly share of searches table
| Month | Swiffer | Scotch-Brite | Vileda | Brabantia | OXO | Rubbermaid | Bona | O-Cedar | Oates | Libman |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.2% | 16.9% | 20.6% | 9.3% | 13.8% | 6.2% | 3.4% | 2.3% | 1.2% | 1% |
| Nov 2025 | 20.5% | 16.8% | 20.5% | 11.2% | 16.8% | 6.2% | 3.4% | 2.3% | 1.5% | 1% |
| Dec 2025 | 21.6% | 17.8% | 21.6% | 9.7% | 14.5% | 6.5% | 3.6% | 1.9% | 1.6% | 1.1% |
| Jan 2026 | 24.5% | 16.5% | 20% | 11% | 13.5% | 6% | 4% | 1.8% | 1.5% | 1.2% |
| Feb 2026 | 21.9% | 17.9% | 21.9% | 12% | 12% | 5.4% | 4.4% | 2% | 1.3% | 1.3% |
| Mar 2026 | 21% | 17.2% | 21% | 14.1% | 11.5% | 6.3% | 4.2% | 1.9% | 1.5% | 1.3% |
| Apr 2026 | 22.5% | 18.5% | 18.5% | 12.3% | 12.3% | 6.8% | 4.5% | 2% | 1.4% | 1.1% |
| May 2026 | 22.1% | 18.1% | 18.1% | 14.8% | 12.1% | 6.7% | 3.6% | 2% | 1.3% | 1.1% |
| Jun 2026 | 23.6% | 19.4% | 19.4% | 10.6% | 12.9% | 5.8% | 3.9% | 1.7% | 1.7% | 0.95% |
| Jul 2026 | 23% | 18.9% | 18.9% | 12.6% | 12.6% | 5.7% | 3.8% | 2.1% | 1.4% | 1.1% |
| Aug 2026 | 24.8% | 20.3% | 16.7% | 13.6% | 11.1% | 6.1% | 3.3% | 1.8% | 1.2% | 1% |
| Sep 2026 | 24.8% | 20.2% | 20.2% | 11.1% | 11.1% | 5% | 3.3% | 1.8% | 1.5% | 1% |
How has the Rubbermaid and Vileda comparison changed over the last 12 months?
3 findings
- Vileda was ahead of Rubbermaid in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rubbermaid’s share of searches among cleaning tool brands worldwide moved from 6.2% to 5%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Vileda’s share of searches among cleaning tool brands worldwide moved from 20.6% to 20.2%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for cleaning tool brands worldwide in September 2026?
2 changes
In September 2026, Vileda gained share of searches among cleaning tool brands worldwide, from 16.7% to 20.2%.
In September 2026, Rubbermaid lost share of searches among cleaning tool brands worldwide, from 6.1% to 5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Rubbermaid’s and Vileda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rubbermaid
1 branded search term
- rubbermaid
Vileda
1 branded search term
- vileda
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