Brandwave

O-Cedar vs Rubbermaid:Which is more popular?

In September 2026, Rubbermaid had more branded searches than O-Cedar among cleaning tool brands worldwide. Rubbermaid had about 49,500 branded searches, while O-Cedar had 18,100. Rubbermaid made up 5% of all cleaning tool brand searches we track, and O-Cedar accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about cleaning tool brands, O-Cedar appeared in all five answers and Rubbermaid in four. O-Cedar was mentioned before Rubbermaid in two out of three answers.

Among cleaning tool brands worldwide in September 2026

Who do people search for more?

Rubbermaid, about 3 searches for every 1 for O-Cedar

Rubbermaid 49.5K searchesO-Cedar 18.1K searches

Who does AI mention more?

O-Cedar, mentioned in every answer we collected

O-Cedar in 5 of 5Rubbermaid in 4 of 5

Who does AI recommend more?

O-Cedar, named ahead of Rubbermaid in 2 of 3 answers

O-Cedar first in 2Rubbermaid first in 1

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Top cleaning tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, O-Cedar appeared in all five answers. Rubbermaid was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. O-Cedar was listed before Rubbermaid in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. O-Cedar1st
  2. OXO2nd
  3. Rubbermaid3rd
  4. Libman4th
  5. Bona5th
  6. Scotch-Brite6th
  7. Vileda7th
  8. Swiffer8th
  9. Brabantia–
  10. Oates–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • O-Cedar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rubbermaid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Swiffer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scotch-Brite3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Libman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bona2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vileda1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brabantia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cleaning tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is O-Cedar or Rubbermaid more popular in search?

This chart shows how often people search Google for O-Cedar and Rubbermaid by name. Each line represents a brand's share of searches for all ten cleaning tool brands we track, month by month, from English-language searches worldwide.

O-Cedar and Rubbermaid among cleaning tool brands worldwide, by month

Share of searches by month for Rubbermaid, O-Cedar. The figures are in the table below the chart.

View monthly share of searches table
MonthSwifferScotch-BriteViledaBrabantiaOXORubbermaidBonaO-CedarOatesLibman
Oct 202525.2%16.9%20.6%9.3%13.8%6.2%3.4%2.3%1.2%1%
Nov 202520.5%16.8%20.5%11.2%16.8%6.2%3.4%2.3%1.5%1%
Dec 202521.6%17.8%21.6%9.7%14.5%6.5%3.6%1.9%1.6%1.1%
Jan 202624.5%16.5%20%11%13.5%6%4%1.8%1.5%1.2%
Feb 202621.9%17.9%21.9%12%12%5.4%4.4%2%1.3%1.3%
Mar 202621%17.2%21%14.1%11.5%6.3%4.2%1.9%1.5%1.3%
Apr 202622.5%18.5%18.5%12.3%12.3%6.8%4.5%2%1.4%1.1%
May 202622.1%18.1%18.1%14.8%12.1%6.7%3.6%2%1.3%1.1%
Jun 202623.6%19.4%19.4%10.6%12.9%5.8%3.9%1.7%1.7%0.95%
Jul 202623%18.9%18.9%12.6%12.6%5.7%3.8%2.1%1.4%1.1%
Aug 202624.8%20.3%16.7%13.6%11.1%6.1%3.3%1.8%1.2%1%
Sep 202624.8%20.2%20.2%11.1%11.1%5%3.3%1.8%1.5%1%

How has the O-Cedar and Rubbermaid comparison changed over the last 12 months?

3 findings
  • Rubbermaid was ahead of O-Cedar in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, O-Cedar’s share of searches among cleaning tool brands worldwide moved from 2.3% to 1.8%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Rubbermaid’s share of searches among cleaning tool brands worldwide moved from 6.2% to 5%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

How did search popularity change for cleaning tool brands worldwide in September 2026?

2 changes
  1. In September 2026, Rubbermaid lost share of searches among cleaning tool brands worldwide, from 6.1% to 5%.

  2. Estimated monthly branded searches for O-Cedar worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using O-Cedar’s and Rubbermaid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

O-Cedar

2 branded search terms

  • o cedar
  • o-cedar

Rubbermaid

1 branded search term

  • rubbermaid

How the Brand Demand Index is measured

Other head-to-heads among cleaning tool brands

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