Brandwave

Riedel vs Royal Doulton:Which is more popular?

In September 2026, Riedel had more branded searches than Royal Doulton among champagne flutes brands worldwide. Riedel had about 49,500 branded searches, while Royal Doulton had 40,500. Riedel made up 12.1% of all champagne flutes brand searches we track, and Royal Doulton accounted for 9.9%. When we asked ChatGPT and Google AI Overviews about champagne flutes brands, Riedel appeared in four of the five answers and Royal Doulton in none.

Among champagne flutes brands worldwide in September 2026

Who do people search for more?

Riedel, about 22% more searches than Royal Doulton

Riedel 49.5K searchesRoyal Doulton 40.5K searches

Who does AI mention more?

Riedel, mentioned in 4 of 5 answers, Royal Doulton in 0

Riedel in 4 of 5Royal Doulton in 0 of 5

Who does AI recommend more?

Riedel, the only one of the two named

Riedel first in 4Royal Doulton never named

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Top champagne flutes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Riedel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Royal Doulton did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Riedel1st
  2. Waterford2nd
  3. Schott Zwiesel3rd
  4. Baccarat4th
  5. Zalto5th
  6. Spiegelau6th
  7. Royal Doulton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Waterford5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Riedel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schott Zwiesel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baccarat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spiegelau2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zalto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Royal Doulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about champagne flutes brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Riedel or Royal Doulton more popular in search?

This chart shows how often people search Google for Riedel and Royal Doulton by name. Each line represents a brand's share of searches for all seven champagne flutes brands we track, month by month, from English-language searches worldwide.

Riedel and Royal Doulton among champagne flutes brands worldwide, by month

Share of searches by month for Riedel, Royal Doulton. The figures are in the table below the chart.

View monthly share of searches table
MonthWaterfordRiedelRoyal DoultonSpiegelauSchott ZwieselBaccaratZalto
Oct 202555.8%13.7%11.2%7.5%6.1%3.4%2.2%
Nov 202551.9%15.6%12.8%7%7%3.1%2.6%
Dec 202544.7%16.5%13.5%9%9%4%3.3%
Jan 202648.7%14.7%14.7%8%8%3.6%2.4%
Feb 202655.2%13.6%11.1%7.4%7.4%3.3%1.8%
Mar 202656.8%11.4%11.4%9.4%6.3%2.8%1.9%
Apr 202655.4%13.6%11.2%9.1%6.1%2.7%1.8%
May 202656.2%13.8%9.3%9.3%6.2%3.4%1.9%
Jun 202659.8%12%9.8%8%5.4%2.9%2%
Jul 202659.5%12%9.8%8%5.4%2.9%2.4%
Aug 202660.4%12.1%9.9%8.1%4.5%3%2%
Sep 202660.1%12.1%9.9%8.1%5.4%2.4%2%

How has the Riedel and Royal Doulton comparison changed over the last 12 months?

3 findings
  • Riedel was ahead of Royal Doulton in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Riedel’s share of searches among champagne flutes brands worldwide moved from 13.7% to 12.1%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, Royal Doulton’s share of searches among champagne flutes brands worldwide moved from 11.2% to 9.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

How did search popularity change for champagne flutes brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Riedel worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

  2. Estimated monthly branded searches for Royal Doulton worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Riedel’s and Royal Doulton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Riedel

1 branded search term

  • riedel

Royal Doulton

1 branded search term

  • royal doulton

How the Brand Demand Index is measured

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