Royal Doulton vs Waterford:Which is more popular?
In September 2026, Waterford had more branded searches than Royal Doulton among champagne flutes brands worldwide. Waterford had about 246,000 branded searches, while Royal Doulton had 40,500. Waterford made up 60.1% of all champagne flutes brand searches we track, and Royal Doulton accounted for 9.9%. When we asked ChatGPT and Google AI Overviews about champagne flutes brands, Waterford appeared in all five answers and Royal Doulton in none.
Who do people search for more?
Waterford, about 6 searches for every 1 for Royal Doulton
Who does AI mention more?
Waterford, mentioned in every answer we collected
Who does AI recommend more?
Waterford, the only one of the two named
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Top champagne flutes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Waterford appeared in all five answers. Royal Doulton did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Riedel1st- Waterford2nd
Schott Zwiesel3rd
Baccarat4th- Zalto5th
Spiegelau6th
Royal Doulton–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Waterford5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Riedel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Schott Zwiesel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Baccarat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spiegelau2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zalto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Royal Doulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about champagne flutes brands
5 answers
Asked ChatGPT
“Which Champagne flutes brand should I buy?”
Asked ChatGPT
“What are the best Champagne flutes brands?”
Asked ChatGPT
“What's the best Champagne flutes brand for special occasions?”
Searched Google, AI Overview
“best champagne flutes”
Searched Google, AI Overview
“crystal champagne glasses”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Royal Doulton or Waterford more popular in search?
This chart shows how often people search Google for Royal Doulton and Waterford by name. Each line represents a brand's share of searches for all seven champagne flutes brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Waterford, Royal Doulton. The figures are in the table below the chart.
View monthly share of searches table
| Month | Waterford | Riedel | Royal Doulton | Spiegelau | Schott Zwiesel | Baccarat | Zalto |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.8% | 13.7% | 11.2% | 7.5% | 6.1% | 3.4% | 2.2% |
| Nov 2025 | 51.9% | 15.6% | 12.8% | 7% | 7% | 3.1% | 2.6% |
| Dec 2025 | 44.7% | 16.5% | 13.5% | 9% | 9% | 4% | 3.3% |
| Jan 2026 | 48.7% | 14.7% | 14.7% | 8% | 8% | 3.6% | 2.4% |
| Feb 2026 | 55.2% | 13.6% | 11.1% | 7.4% | 7.4% | 3.3% | 1.8% |
| Mar 2026 | 56.8% | 11.4% | 11.4% | 9.4% | 6.3% | 2.8% | 1.9% |
| Apr 2026 | 55.4% | 13.6% | 11.2% | 9.1% | 6.1% | 2.7% | 1.8% |
| May 2026 | 56.2% | 13.8% | 9.3% | 9.3% | 6.2% | 3.4% | 1.9% |
| Jun 2026 | 59.8% | 12% | 9.8% | 8% | 5.4% | 2.9% | 2% |
| Jul 2026 | 59.5% | 12% | 9.8% | 8% | 5.4% | 2.9% | 2.4% |
| Aug 2026 | 60.4% | 12.1% | 9.9% | 8.1% | 4.5% | 3% | 2% |
| Sep 2026 | 60.1% | 12.1% | 9.9% | 8.1% | 5.4% | 2.4% | 2% |
How has the Royal Doulton and Waterford comparison changed over the last 12 months?
3 findings
- Waterford was ahead of Royal Doulton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Royal Doulton’s share of searches among champagne flutes brands worldwide moved from 11.2% to 9.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Waterford’s share of searches among champagne flutes brands worldwide moved from 55.8% to 60.1%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for champagne flutes brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Royal Doulton worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Royal Doulton’s and Waterford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Royal Doulton
1 branded search term
- royal doulton
Waterford
1 branded search term
- waterford
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