Milwaukee vs Stihl:Which is more popular?
In September 2026, Milwaukee had more branded searches than Stihl among chainsaw brands worldwide. Milwaukee had about 1.8 million branded searches, while Stihl had 1.1 million. Milwaukee made up 32.6% of all chainsaw brand searches we track, and Stihl accounted for 19%. When we asked ChatGPT and Google AI Overviews about chainsaw brands, Stihl appeared in all five answers and Milwaukee in two. Stihl was mentioned before Milwaukee in every answer.
Who do people search for more?
Milwaukee, about 72% more searches than Stihl
Who does AI mention more?
Stihl, mentioned in every answer we collected
Who does AI recommend more?
Stihl, named ahead of Milwaukee in every answer
Follow Milwaukee vs Stihl and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top chainsaw brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stihl appeared in all five answers. Milwaukee was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Stihl was listed before Milwaukee in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Husqvarna5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Makita3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ECHO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chainsaw brands
5 answers
Asked ChatGPT
“Which chainsaw brand should I buy?”
Asked ChatGPT
“What are the best chainsaw brands?”
Asked ChatGPT
“What's the best chainsaw brand for firewood cutting?”
Searched Google, AI Overview
“chainsaw brands”
Searched Google, AI Overview
“best chainsaw”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Milwaukee or Stihl more popular in search?
This chart shows how often people search Google for Milwaukee and Stihl by name. Each line represents a brand's share of searches for all seven chainsaw brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Milwaukee, Stihl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Stihl | Husqvarna | Makita | Ryobi | ECHO |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 16.6% | 18.5% | 20.1% | 10.4% | 0.5% |
| Nov 2025 | 33.4% | 16.9% | 14.9% | 20% | 14.4% | 0.49% |
| Dec 2025 | 36.9% | 17.7% | 13.6% | 18.3% | 12.9% | 0.55% |
| Jan 2026 | 32.9% | 19% | 18% | 16.6% | 12.9% | 0.6% |
| Feb 2026 | 34% | 19% | 18.6% | 17% | 10.9% | 0.61% |
| Mar 2026 | 29.1% | 19.9% | 19.4% | 17.5% | 13.6% | 0.64% |
| Apr 2026 | 28.1% | 19.9% | 23.1% | 14.2% | 14.1% | 0.62% |
| May 2026 | 28.1% | 19.1% | 23% | 14.3% | 14.9% | 0.51% |
| Jun 2026 | 29.3% | 19.9% | 19.5% | 14.9% | 15.8% | 0.53% |
| Jul 2026 | 33.6% | 18.7% | 18.3% | 14% | 14.8% | 0.61% |
| Aug 2026 | 32.4% | 18.7% | 17.7% | 16.5% | 14% | 0.59% |
| Sep 2026 | 32.6% | 19% | 17.8% | 16.8% | 13.1% | 0.59% |
How has the Milwaukee and Stihl comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of Stihl in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among chainsaw brands worldwide moved from 33.9% to 32.6%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 12 months ending September 2026, Stihl’s share of searches among chainsaw brands worldwide moved from 16.6% to 19%, and its estimated monthly branded searches held steady at 1.1M.
How did search popularity change for chainsaw brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Milwaukee’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among chainsaw brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.