Makita vs Stihl:Which is more popular by branded search?
In August 2026, Makita and Stihl were level on Share of Search among chainsaw brands worldwide, with an estimated 823K branded searches each, at 24.7% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Makita or Stihl?
Compare the chainsaw brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Makita, Stihl. The figures are in the table below the chart.
View monthly share of search table
| Month | Husqvarna | Makita | Stihl | Ryobi | EGO Power+ |
|---|---|---|---|---|---|
| Oct 2025 | 33.7% | 31.2% | 21.1% | 14.1% | — |
| Nov 2025 | 28.1% | 32.3% | 21.8% | 17.8% | — |
| Dec 2025 | 26.8% | 30.9% | 25.4% | 17% | — |
| Jan 2026 | 32.4% | 25.3% | 25.3% | 16.9% | — |
| Feb 2026 | 33.5% | 26.1% | 26.1% | 14.3% | — |
| Mar 2026 | 34.2% | 24.6% | 24.6% | 16.6% | — |
| Apr 2026 | 41.3% | 19.4% | 23.5% | 15.8% | — |
| May 2026 | 41.7% | 19.2% | 23.4% | 15.7% | — |
| Jun 2026 | 36.4% | 21% | 25.5% | 17.2% | — |
| Jul 2026 | 36% | 21.1% | 25.8% | 17.2% | — |
| Aug 2026 | 34.1% | 24.7% | 24.7% | 16.5% | — |
| Sep 2026 | — | — | — | — | — |
How has the Makita and Stihl comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Stihl took it in April 2026.
- Across the 11 months ending August 2026, Makita’s estimated Share of Search among chainsaw brands worldwide moved from 31.2% to 24.7%, and its estimated monthly branded searches moved from 1.2M to 823K.
- Across the 11 months ending August 2026, Stihl’s estimated Share of Search among chainsaw brands worldwide moved from 21.1% to 24.7%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for chainsaw brands worldwide in August 2026?
2 changes
In August 2026, Makita overtook Stihl to rank 2nd among chainsaw brands worldwide, at 24.7%.
In August 2026, Stihl lost estimated Share of Search among chainsaw brands worldwide, from 25.8% to 24.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Makita’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.