Makita vs Milwaukee:Which is more popular?
In September 2026, Milwaukee had more branded searches than Makita among chainsaw brands worldwide. Milwaukee had about 1.8 million branded searches, while Makita had 944,000. Milwaukee made up 32.6% of all chainsaw brand searches we track, and Makita accounted for 16.8%. When we asked ChatGPT and Google AI Overviews about chainsaw brands, Makita appeared in three of the five answers and Milwaukee in two. Makita was mentioned before Milwaukee in two out of three answers that named either.
Who do people search for more?
Milwaukee, about 94% more searches than Makita
Who does AI mention more?
Makita, mentioned in 3 of 5 answers, Milwaukee in 2
Who does AI recommend more?
Makita, named ahead of Milwaukee in 2 of 3 answers
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Top chainsaw brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Milwaukee was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Makita was listed before Milwaukee in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Husqvarna5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Makita3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ECHO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chainsaw brands
5 answers
Asked ChatGPT
“Which chainsaw brand should I buy?”
Asked ChatGPT
“What are the best chainsaw brands?”
Asked ChatGPT
“What's the best chainsaw brand for firewood cutting?”
Searched Google, AI Overview
“chainsaw brands”
Searched Google, AI Overview
“best chainsaw”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Makita or Milwaukee more popular in search?
This chart shows how often people search Google for Makita and Milwaukee by name. Each line represents a brand's share of searches for all seven chainsaw brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Milwaukee, Makita. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Stihl | Husqvarna | Makita | Ryobi | ECHO |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 16.6% | 18.5% | 20.1% | 10.4% | 0.5% |
| Nov 2025 | 33.4% | 16.9% | 14.9% | 20% | 14.4% | 0.49% |
| Dec 2025 | 36.9% | 17.7% | 13.6% | 18.3% | 12.9% | 0.55% |
| Jan 2026 | 32.9% | 19% | 18% | 16.6% | 12.9% | 0.6% |
| Feb 2026 | 34% | 19% | 18.6% | 17% | 10.9% | 0.61% |
| Mar 2026 | 29.1% | 19.9% | 19.4% | 17.5% | 13.6% | 0.64% |
| Apr 2026 | 28.1% | 19.9% | 23.1% | 14.2% | 14.1% | 0.62% |
| May 2026 | 28.1% | 19.1% | 23% | 14.3% | 14.9% | 0.51% |
| Jun 2026 | 29.3% | 19.9% | 19.5% | 14.9% | 15.8% | 0.53% |
| Jul 2026 | 33.6% | 18.7% | 18.3% | 14% | 14.8% | 0.61% |
| Aug 2026 | 32.4% | 18.7% | 17.7% | 16.5% | 14% | 0.59% |
| Sep 2026 | 32.6% | 19% | 17.8% | 16.8% | 13.1% | 0.59% |
How has the Makita and Milwaukee comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of Makita in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among chainsaw brands worldwide moved from 20.1% to 16.8%, and its estimated monthly branded searches moved from 1.3M to 944K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among chainsaw brands worldwide moved from 33.9% to 32.6%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
How did search popularity change for chainsaw brands worldwide in September 2026?
2 changes
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Makita’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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