Jetboil vs Soto:Which is more popular?
In September 2026, Soto had more branded searches than Jetboil among camping stove brands worldwide. Soto had about 368,000 branded searches, while Jetboil had 110,000. Soto made up 48.3% of all camping stove brand searches we track, and Jetboil accounted for 14.4%. When we asked ChatGPT and Google AI Overviews about camping stove brands, Jetboil appeared in three of the five answers and Soto in two. Jetboil was mentioned before Soto in three out of four answers that named either.
Who do people search for more?
Soto, about 3 searches for every 1 for Jetboil
Who does AI mention more?
Jetboil, mentioned in 3 of 5 answers, Soto in 2
Who does AI recommend more?
Jetboil, named ahead of Soto in 3 of 4 answers
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Top camping stove brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jetboil was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Soto was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Jetboil was listed before Soto in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Coleman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Camp Chef5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Jetboil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Soto2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MSR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Primus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camping stove brands
5 answers
Asked ChatGPT
“Which camping stove brand should I buy?”
Asked ChatGPT
“What are the best camping stove brands?”
Asked ChatGPT
“What's the best camping stove brand for camp cooking?”
Searched Google, AI Overview
“best camping stove”
Searched Google, AI Overview
“portable camping stove”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Jetboil or Soto more popular in search?
This chart shows how often people search Google for Jetboil and Soto by name. Each line represents a brand's share of searches for all six camping stove brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Soto, Jetboil. The figures are in the table below the chart.
View monthly share of searches table
| Month | Soto | Coleman | Jetboil | Camp Chef | Primus | MSR |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.1% | 35% | 13.8% | 2.8% | 1.7% | 0.68% |
| Nov 2025 | 45.9% | 34.8% | 13.7% | 3.4% | 1.5% | 0.67% |
| Dec 2025 | 46.1% | 34.6% | 13.8% | 3.4% | 1.5% | 0.68% |
| Jan 2026 | 45.5% | 36% | 13.6% | 2.7% | 1.6% | 0.67% |
| Feb 2026 | 47.3% | 35.8% | 11.6% | 2.8% | 1.8% | 0.69% |
| Mar 2026 | 51.6% | 32.4% | 10.4% | 3.1% | 1.9% | 0.62% |
| Apr 2026 | 50% | 32% | 12.2% | 3.7% | 1.6% | 0.6% |
| May 2026 | 48.7% | 32.6% | 11.9% | 4.4% | 1.7% | 0.71% |
| Jun 2026 | 43.9% | 36.8% | 13.1% | 3.9% | 1.6% | 0.64% |
| Jul 2026 | 42.3% | 35.4% | 15.5% | 3.8% | 2.3% | 0.76% |
| Aug 2026 | 47.7% | 32.7% | 14.3% | 2.9% | 1.8% | 0.7% |
| Sep 2026 | 48.3% | 31.7% | 14.4% | 2.9% | 1.9% | 0.71% |
How has the Jetboil and Soto comparison changed over the last 12 months?
3 findings
- Soto was ahead of Jetboil in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jetboil’s share of searches among camping stove brands worldwide moved from 13.8% to 14.4%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Soto’s share of searches among camping stove brands worldwide moved from 46.1% to 48.3%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for camping stove brands worldwide in September 2026?
1 change
In September 2026, Soto gained share of searches among camping stove brands worldwide, from 47.7% to 48.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Jetboil’s and Soto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among camping stove brands
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