Brandwave

Camp Chef vs Coleman:Which is more popular?

In September 2026, Coleman had more branded searches than Camp Chef among camping stove brands worldwide. Coleman had about 241,000 branded searches, while Camp Chef had 22,200. Coleman made up 31.7% of all camping stove brand searches we track, and Camp Chef accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about camping stove brands, both Camp Chef and Coleman appeared in all five answers. Coleman was mentioned before Camp Chef in three out of five answers.

Among camping stove brands worldwide in September 2026

Who do people search for more?

Coleman, about 11 searches for every 1 for Camp Chef

Coleman 241K searchesCamp Chef 22.2K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Camp Chef in 5 of 5Coleman in 5 of 5

Who does AI recommend more?

Coleman, named ahead of Camp Chef in 3 of 5 answers

Coleman first in 3Camp Chef first in 2

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Top camping stove brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Camp Chef and Coleman showed up in all five answers. Coleman was listed before Camp Chef in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coleman1st
  2. Camp Chef2nd
  3. MSR3rd
  4. Jetboil4th
  5. Soto5th
  6. Primus6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coleman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Camp Chef5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jetboil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Soto2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MSR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Primus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camping stove brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Camp Chef or Coleman more popular in search?

This chart shows how often people search Google for Camp Chef and Coleman by name. Each line represents a brand's share of searches for all six camping stove brands we track, month by month, from English-language searches worldwide.

Camp Chef and Coleman among camping stove brands worldwide, by month

Share of searches by month for Coleman, Camp Chef. The figures are in the table below the chart.

View monthly share of searches table
MonthSotoColemanJetboilCamp ChefPrimusMSR
Oct 202546.1%35%13.8%2.8%1.7%0.68%
Nov 202545.9%34.8%13.7%3.4%1.5%0.67%
Dec 202546.1%34.6%13.8%3.4%1.5%0.68%
Jan 202645.5%36%13.6%2.7%1.6%0.67%
Feb 202647.3%35.8%11.6%2.8%1.8%0.69%
Mar 202651.6%32.4%10.4%3.1%1.9%0.62%
Apr 202650%32%12.2%3.7%1.6%0.6%
May 202648.7%32.6%11.9%4.4%1.7%0.71%
Jun 202643.9%36.8%13.1%3.9%1.6%0.64%
Jul 202642.3%35.4%15.5%3.8%2.3%0.76%
Aug 202647.7%32.7%14.3%2.9%1.8%0.7%
Sep 202648.3%31.7%14.4%2.9%1.9%0.71%

How has the Camp Chef and Coleman comparison changed over the last 12 months?

3 findings
  • Coleman was ahead of Camp Chef in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Camp Chef’s share of searches among camping stove brands worldwide moved from 2.8% to 2.9%, and its estimated monthly branded searches held steady at 22.2K.
  • Across the 12 months ending September 2026, Coleman’s share of searches among camping stove brands worldwide moved from 35% to 31.7%, and its estimated monthly branded searches moved from 279K to 241K.

How did search popularity change for camping stove brands worldwide in September 2026?

1 change
  1. In September 2026, Coleman lost share of searches among camping stove brands worldwide, from 32.7% to 31.7%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Camp Chef’s and Coleman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Camp Chef

1 branded search term

  • camp chef

Coleman

3 branded search terms

  • coleman
  • coleman camping stove
  • coleman tent

How the Brand Demand Index is measured

Other head-to-heads among camping stove brands

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