Canon vs Fujifilm:Which is more popular?
In September 2026, Fujifilm had more branded searches than Canon among camera lens brands worldwide. Fujifilm had about 823,000 branded searches, while Canon had 91,800. Fujifilm made up 15.6% of all camera lens brand searches we track, and Canon accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about camera lens brands, Canon appeared in all five answers and Fujifilm in three. Canon was mentioned before Fujifilm in every answer.
Who do people search for more?
Fujifilm, about 9 searches for every 1 for Canon
Who does AI mention more?
Canon, mentioned in every answer we collected
Who does AI recommend more?
Canon, named ahead of Fujifilm in every answer
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Top camera lens brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Canon appeared in all five answers. Fujifilm was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Canon was listed before Fujifilm in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Canon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sony4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nikon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sigma4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Fujifilm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tamron2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tokina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camera lens brands
5 answers
Asked ChatGPT
“Which camera lens brand should I buy?”
Asked ChatGPT
“What are the best camera lens brands?”
Asked ChatGPT
“What's the best camera lens brand for sharp photos?”
Searched Google, AI Overview
“camera lens for portraits”
Searched Google, AI Overview
“wide angle lens”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Canon or Fujifilm more popular in search?
This chart shows how often people search Google for Canon and Fujifilm by name. Each line represents a brand's share of searches for all seven camera lens brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fujifilm, Canon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sony | Nikon | Fujifilm | Canon | Tamron | Sigma | Tokina |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.4% | 18% | 17.5% | 2% | 1.9% | 1.1% | 0.13% |
| Nov 2025 | 63.7% | 17.1% | 15.1% | 1.7% | 1.4% | 0.91% | 0.11% |
| Dec 2025 | 62% | 16.7% | 17.4% | 1.6% | 1.3% | 0.86% | 0.1% |
| Jan 2026 | 62% | 15.9% | 17.8% | 2% | 1.3% | 0.88% | 0.11% |
| Feb 2026 | 62.4% | 17.8% | 14.8% | 2% | 2% | 0.89% | 0.13% |
| Mar 2026 | 60.2% | 18.2% | 17% | 1.9% | 1.6% | 1% | 0.12% |
| Apr 2026 | 60.2% | 18.5% | 17% | 1.6% | 1.6% | 1% | 0.14% |
| May 2026 | 60.5% | 18.3% | 17.1% | 1.6% | 1.6% | 0.84% | 0.12% |
| Jun 2026 | 63.4% | 17.3% | 15% | 1.7% | 1.6% | 0.9% | 0.11% |
| Jul 2026 | 64.9% | 15% | 16% | 1.5% | 1.7% | 0.79% | 0.1% |
| Aug 2026 | 64.3% | 16.3% | 15.2% | 1.7% | 1.6% | 0.75% | 0.09% |
| Sep 2026 | 64.6% | 15.8% | 15.6% | 1.7% | 1.4% | 0.77% | 0.09% |
How has the Canon and Fujifilm comparison changed over the last 12 months?
3 findings
- Fujifilm was ahead of Canon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Canon’s share of searches among camera lens brands worldwide moved from 2% to 1.7%, and its estimated monthly branded searches moved from 92.1K to 91.8K.
- Across the 12 months ending September 2026, Fujifilm’s share of searches among camera lens brands worldwide moved from 17.5% to 15.6%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for camera lens brands worldwide in September 2026?
0 changes
Neither Canon nor Fujifilm moved beyond provider rounding among camera lens brands in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Canon’s and Fujifilm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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