Fujifilm vs Sony:Which is more popular?
In September 2026, Sony had more branded searches than Fujifilm among camera lens brands worldwide. Sony had about 3.4 million branded searches, while Fujifilm had 823,000. Sony made up 64.6% of all camera lens brand searches we track, and Fujifilm accounted for 15.6%. When we asked ChatGPT and Google AI Overviews about camera lens brands, Sony appeared in four of the five answers and Fujifilm in three. Sony was mentioned before Fujifilm in every answer.
Who do people search for more?
Sony, about 4 searches for every 1 for Fujifilm
Who does AI mention more?
Sony, mentioned in 4 of 5 answers, Fujifilm in 3
Who does AI recommend more?
Sony, named ahead of Fujifilm in every answer
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Top camera lens brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sony was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fujifilm was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sony was listed before Fujifilm in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Canon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Sony4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nikon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sigma4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fujifilm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tamron2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tokina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camera lens brands
5 answers
Asked ChatGPT
“Which camera lens brand should I buy?”
Asked ChatGPT
“What are the best camera lens brands?”
Asked ChatGPT
“What's the best camera lens brand for sharp photos?”
Searched Google, AI Overview
“camera lens for portraits”
Searched Google, AI Overview
“wide angle lens”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Fujifilm or Sony more popular in search?
This chart shows how often people search Google for Fujifilm and Sony by name. Each line represents a brand's share of searches for all seven camera lens brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sony, Fujifilm. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sony | Nikon | Fujifilm | Canon | Tamron | Sigma | Tokina |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.4% | 18% | 17.5% | 2% | 1.9% | 1.1% | 0.13% |
| Nov 2025 | 63.7% | 17.1% | 15.1% | 1.7% | 1.4% | 0.91% | 0.11% |
| Dec 2025 | 62% | 16.7% | 17.4% | 1.6% | 1.3% | 0.86% | 0.1% |
| Jan 2026 | 62% | 15.9% | 17.8% | 2% | 1.3% | 0.88% | 0.11% |
| Feb 2026 | 62.4% | 17.8% | 14.8% | 2% | 2% | 0.89% | 0.13% |
| Mar 2026 | 60.2% | 18.2% | 17% | 1.9% | 1.6% | 1% | 0.12% |
| Apr 2026 | 60.2% | 18.5% | 17% | 1.6% | 1.6% | 1% | 0.14% |
| May 2026 | 60.5% | 18.3% | 17.1% | 1.6% | 1.6% | 0.84% | 0.12% |
| Jun 2026 | 63.4% | 17.3% | 15% | 1.7% | 1.6% | 0.9% | 0.11% |
| Jul 2026 | 64.9% | 15% | 16% | 1.5% | 1.7% | 0.79% | 0.1% |
| Aug 2026 | 64.3% | 16.3% | 15.2% | 1.7% | 1.6% | 0.75% | 0.09% |
| Sep 2026 | 64.6% | 15.8% | 15.6% | 1.7% | 1.4% | 0.77% | 0.09% |
How has the Fujifilm and Sony comparison changed over the last 12 months?
3 findings
- Sony was ahead of Fujifilm in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fujifilm’s share of searches among camera lens brands worldwide moved from 17.5% to 15.6%, and its estimated monthly branded searches held steady at 823K.
- Across the 12 months ending September 2026, Sony’s share of searches among camera lens brands worldwide moved from 59.4% to 64.6%, and its estimated monthly branded searches moved from 2.8M to 3.4M.
How did search popularity change for camera lens brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Sony worldwide rose 22.3% over 12 measured months, from 2.8M to 3.4M in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Fujifilm’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among camera lens brands
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