Medela vs Philips Avent:Which is searched more?
In September 2026, Philips Avent had more branded searches than Medela among breast pads brands worldwide. Philips Avent was estimated to have 198K branded searches compared to Medela’s 3.6K, and held a 34% Share of Search versus Medela’s 0.62%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Medela or Philips Avent?
Compare the breast pads brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips Avent, Medela. The figures are in the table below the chart.
View monthly share of search table
| Month | Tommee Tippee | Philips Avent | NUK | Lansinoh | Pigeon | Medela |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 35.1% | 13.1% | 3.2% | 1.1% | 0.78% |
| Nov 2025 | 46.7% | 35.1% | 13.1% | 3.2% | 1.1% | 0.78% |
| Dec 2025 | 46.7% | 33.7% | 14.8% | 3% | 1.1% | 0.72% |
| Jan 2026 | 46.5% | 33.5% | 14.7% | 3.6% | 0.98% | 0.72% |
| Feb 2026 | 46.2% | 34% | 15% | 3% | 1.2% | 0.73% |
| Mar 2026 | 45.3% | 34.1% | 15.6% | 3.1% | 1.1% | 0.76% |
| Apr 2026 | 44% | 37.4% | 14% | 2.8% | 1.2% | 0.68% |
| May 2026 | 44.1% | 37.4% | 14% | 2.8% | 1.1% | 0.68% |
| Jun 2026 | 47% | 35.4% | 13.2% | 2.6% | 1.2% | 0.64% |
| Jul 2026 | 48.5% | 34.3% | 12.8% | 2.6% | 1.1% | 0.62% |
| Aug 2026 | 49.3% | 33.5% | 12.5% | 3.1% | 1.1% | 0.61% |
| Sep 2026 | 49% | 34% | 12.7% | 2.5% | 1.1% | 0.62% |
How has the Medela and Philips Avent comparison changed over the last 12 months?
3 findings
- Philips Avent was ahead of Medela in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Medela’s estimated Share of Search among breast pads brands worldwide moved from 0.78% to 0.62%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending September 2026, Philips Avent’s estimated Share of Search among breast pads brands worldwide moved from 35.1% to 34%, and its estimated monthly branded searches held steady at 198K.
How did search popularity change for breast pads brands worldwide in September 2026?
2 changes
In September 2026, Philips Avent gained estimated Share of Search among breast pads brands worldwide, from 33.5% to 34%.
Estimated monthly branded searches for Medela worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
Other head-to-heads among breast pads brands
How each brand is measured
Brandwave collects information about searches that people make online using Medela’s and Philips Avent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Medela
1 branded search term
- breast pump medela
Philips Avent
2 branded search terms
- avent bottles
- philips avent
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