NUK vs Philips Avent:Which is searched more?
In September 2026, Philips Avent had more branded searches than NUK among breast pads brands worldwide. Philips Avent was estimated to have 198K branded searches compared to NUK’s 74K, and held a 34% Share of Search versus NUK’s 12.7%. These are worldwide searches for English-language branded terms.
Follow NUK vs Philips Avent and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, NUK or Philips Avent?
Compare the breast pads brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips Avent, NUK. The figures are in the table below the chart.
View monthly share of search table
| Month | Tommee Tippee | Philips Avent | NUK | Lansinoh | Pigeon | Medela |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 35.1% | 13.1% | 3.2% | 1.1% | 0.78% |
| Nov 2025 | 46.7% | 35.1% | 13.1% | 3.2% | 1.1% | 0.78% |
| Dec 2025 | 46.7% | 33.7% | 14.8% | 3% | 1.1% | 0.72% |
| Jan 2026 | 46.5% | 33.5% | 14.7% | 3.6% | 0.98% | 0.72% |
| Feb 2026 | 46.2% | 34% | 15% | 3% | 1.2% | 0.73% |
| Mar 2026 | 45.3% | 34.1% | 15.6% | 3.1% | 1.1% | 0.76% |
| Apr 2026 | 44% | 37.4% | 14% | 2.8% | 1.2% | 0.68% |
| May 2026 | 44.1% | 37.4% | 14% | 2.8% | 1.1% | 0.68% |
| Jun 2026 | 47% | 35.4% | 13.2% | 2.6% | 1.2% | 0.64% |
| Jul 2026 | 48.5% | 34.3% | 12.8% | 2.6% | 1.1% | 0.62% |
| Aug 2026 | 49.3% | 33.5% | 12.5% | 3.1% | 1.1% | 0.61% |
| Sep 2026 | 49% | 34% | 12.7% | 2.5% | 1.1% | 0.62% |
How has the NUK and Philips Avent comparison changed over the last 12 months?
3 findings
- Philips Avent was ahead of NUK in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NUK’s estimated Share of Search among breast pads brands worldwide moved from 13.1% to 12.7%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, Philips Avent’s estimated Share of Search among breast pads brands worldwide moved from 35.1% to 34%, and its estimated monthly branded searches held steady at 198K.
How did search popularity change for breast pads brands worldwide in September 2026?
1 change
In September 2026, Philips Avent gained estimated Share of Search among breast pads brands worldwide, from 33.5% to 34%.
Other head-to-heads among breast pads brands
How each brand is measured
Brandwave collects information about searches that people make online using NUK’s and Philips Avent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NUK
1 branded search term
- nuk
Philips Avent
2 branded search terms
- avent bottles
- philips avent
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.