Lansinoh vs NUK:Which is searched more?
In September 2026, NUK had more branded searches than Lansinoh among breast pads brands worldwide. NUK was estimated to have 74K branded searches compared to Lansinoh’s 14.8K, and held a 12.7% Share of Search versus Lansinoh’s 2.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lansinoh or NUK?
Compare the breast pads brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NUK, Lansinoh. The figures are in the table below the chart.
View monthly share of search table
| Month | Tommee Tippee | Philips Avent | NUK | Lansinoh | Pigeon | Medela |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 35.1% | 13.1% | 3.2% | 1.1% | 0.78% |
| Nov 2025 | 46.7% | 35.1% | 13.1% | 3.2% | 1.1% | 0.78% |
| Dec 2025 | 46.7% | 33.7% | 14.8% | 3% | 1.1% | 0.72% |
| Jan 2026 | 46.5% | 33.5% | 14.7% | 3.6% | 0.98% | 0.72% |
| Feb 2026 | 46.2% | 34% | 15% | 3% | 1.2% | 0.73% |
| Mar 2026 | 45.3% | 34.1% | 15.6% | 3.1% | 1.1% | 0.76% |
| Apr 2026 | 44% | 37.4% | 14% | 2.8% | 1.2% | 0.68% |
| May 2026 | 44.1% | 37.4% | 14% | 2.8% | 1.1% | 0.68% |
| Jun 2026 | 47% | 35.4% | 13.2% | 2.6% | 1.2% | 0.64% |
| Jul 2026 | 48.5% | 34.3% | 12.8% | 2.6% | 1.1% | 0.62% |
| Aug 2026 | 49.3% | 33.5% | 12.5% | 3.1% | 1.1% | 0.61% |
| Sep 2026 | 49% | 34% | 12.7% | 2.5% | 1.1% | 0.62% |
How has the Lansinoh and NUK comparison changed over the last 12 months?
3 findings
- NUK was ahead of Lansinoh in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lansinoh’s estimated Share of Search among breast pads brands worldwide moved from 3.2% to 2.5%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, NUK’s estimated Share of Search among breast pads brands worldwide moved from 13.1% to 12.7%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for breast pads brands worldwide in September 2026?
1 change
In September 2026, Lansinoh lost estimated Share of Search among breast pads brands worldwide, from 3.1% to 2.5%.
Other head-to-heads among breast pads brands
How each brand is measured
Brandwave collects information about searches that people make online using Lansinoh’s and NUK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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