Kind vs Quaker Oats:Which is more popular?
In September 2026, Quaker Oats had more branded searches than Kind among breakfast bars brands worldwide. Quaker Oats had about 246,000 branded searches, while Kind had 49,500. Quaker Oats made up 28.2% of all breakfast bars brand searches we track, and Kind accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about breakfast bars brands, Kind appeared in three of the five answers and Quaker Oats in two. Kind was mentioned before Quaker Oats in every answer.
Who do people search for more?
Quaker Oats, about 5 searches for every 1 for Kind
Who does AI mention more?
Kind, mentioned in 3 of 5 answers, Quaker Oats in 2
Who does AI recommend more?
Kind, named ahead of Quaker Oats in every answer
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Top breakfast bars brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kind was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Quaker Oats was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kind was listed before Quaker Oats in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Kind1st
RXBAR2nd
Nature Valley3rd
Nutri-Grain4th- Quaker Oats5th
Kellogg's–
Belvita–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nature Valley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kind3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- RXBAR3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Quaker Oats2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nutri-Grain1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kellogg's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Belvita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about breakfast bars brands
5 answers
Asked ChatGPT
“Which breakfast bars brand should I buy?”
Asked ChatGPT
“What are the best breakfast bars brands?”
Asked ChatGPT
“What's the best breakfast bars brand for quick morning snack?”
Searched Google, AI Overview
“granola bars”
Searched Google, AI Overview
“high protein bars”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Kind or Quaker Oats more popular in search?
This chart shows how often people search Google for Kind and Quaker Oats by name. Each line represents a brand's share of searches for all seven breakfast bars brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Quaker Oats, Kind. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kellogg's | Quaker Oats | Belvita | Nature Valley | Kind | Nutri-Grain | RXBAR |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.6% | 25.3% | 7.6% | 7.6% | 7.6% | 3.4% | 2.8% |
| Nov 2025 | 49.2% | 22.4% | 6.7% | 8.2% | 6.7% | 3.7% | 3% |
| Dec 2025 | 44.5% | 24.8% | 7.5% | 9.1% | 7.5% | 3.3% | 3.3% |
| Jan 2026 | 44.2% | 24.6% | 7.4% | 9% | 7.4% | 3.3% | 4% |
| Feb 2026 | 45.3% | 25.2% | 7.6% | 7.6% | 7.6% | 3.4% | 3.4% |
| Mar 2026 | 44.2% | 24.6% | 7.4% | 9% | 7.4% | 3.3% | 4% |
| Apr 2026 | 45.3% | 25.2% | 7.6% | 7.6% | 7.6% | 3.4% | 3.4% |
| May 2026 | 45.3% | 25.2% | 7.6% | 7.6% | 7.6% | 3.4% | 3.4% |
| Jun 2026 | 41% | 27.9% | 6.9% | 8.4% | 8.4% | 3.8% | 3.8% |
| Jul 2026 | 41.6% | 28.3% | 7% | 8.5% | 7% | 3.8% | 3.8% |
| Aug 2026 | 42.6% | 29% | 7.1% | 7.1% | 7.1% | 3.9% | 3.2% |
| Sep 2026 | 41.5% | 28.2% | 8.5% | 8.5% | 5.7% | 3.8% | 3.8% |
How has the Kind and Quaker Oats comparison changed over the last 12 months?
3 findings
- Quaker Oats was ahead of Kind in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kind’s share of searches among breakfast bars brands worldwide moved from 7.6% to 5.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Quaker Oats’ share of searches among breakfast bars brands worldwide moved from 25.3% to 28.2%, and its estimated monthly branded searches moved from 201K to 246K.
How did search popularity change for breakfast bars brands worldwide in September 2026?
3 changes
In September 2026, Nature Valley overtook Kind to rank 4th among breakfast bars brands worldwide, with 8.5% of the searches.
In September 2026, Kind lost share of searches among breakfast bars brands worldwide, from 7.1% to 5.7%.
In September 2026, Quaker Oats lost share of searches among breakfast bars brands worldwide, from 29% to 28.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Kind’s and Quaker Oats’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kind
2 branded search terms
- kind bar
- kindbar
Quaker Oats
1 branded search term
- quaker oats
Other head-to-heads among breakfast bars brands
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