Brandwave

Bread brands:Which brands are most popular in search?

In August 2026, Sara Lee was the most searched among bread brands worldwide, with an estimated 40.5K branded searches and 48.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sara Lee48.4%
  2. Bimbo26.5%
  3. Warburtons14.5%
  4. Hovis6.5%
  5. Kingsmill3.5%
  6. Tip Top0.7%

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Share of SearchLeaderboard

Compare the bread brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among bread brands worldwide, by month

Share of Search by month for Sara Lee, Bimbo, Warburtons, Hovis, Kingsmill. The figures are in the table below the chart.

View monthly share of search table
MonthSara LeeBimboWarburtonsHovisKingsmillTip Top
Oct 202555%20.1%13.4%7.3%3.2%0.98%
Nov 202560.9%18.2%12.2%5.4%2.4%0.89%
Dec 202552.5%23.5%12.8%7%3.1%1.1%
Jan 202648.3%21.6%17.7%7.9%3.5%1.1%
Feb 202649.4%22.1%18.1%6.6%2.9%0.88%
Mar 202641.4%27.8%18.5%8.3%3%1.1%
Apr 202648.3%26.5%14.4%6.4%3.5%0.86%
May 202643.4%29.1%15.9%7.1%3.8%0.77%
Jun 202645.8%25%16.7%7.5%4%1%
Jul 202640.1%32.8%14.6%8%3.6%0.87%
Aug 202648.4%26.5%14.5%6.5%3.5%0.7%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Sara Lee

    48.4%

    Held 1st. 40.5K estimated branded searches, +49.4% vs prior month. Share +8.3 points.

  2. 2.Bimbo

    26.5%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -6.3 points.

  3. 3.Warburtons

    14.5%

    Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share -0.2 points.

  4. 4.Hovis

    6.5%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -1.5 points.

  5. 5.Kingsmill

    3.5%

    Held 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share -0.1 points.

  6. 6.Tip Top

    0.7%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among bread brands worldwide?

In August 2026, Sara Lee was the most searched among bread brands worldwide, with an estimated 40.5K branded searches and 48.4% estimated Share of Search within this set. Bimbo is in 2nd place, 21.9 percentage points behind at 26.5% Share of Search.

Global bread brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sara Lee55% → 48.4%60.9%Nov 202540.1%Jul 20261st
Bimbo20.1% → 26.5%32.8%Jul 202618.2%Nov 20252nd
Warburtons13.4% → 14.5%18.5%Mar 202612.2%Nov 20253rd
Hovis7.3% → 6.5%8.3%Mar 20265.4%Nov 20254th
Kingsmill3.2% → 3.5%4%Jun 20262.4%Nov 20255th
Tip Top0.98% → 0.7%1.1%Dec 20250.7%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Sara Lee’s estimated Share of Search among bread brands worldwide decreased from 55% to 48.4%.
  • Across the 11 months ending August 2026, Bimbo’s estimated Share of Search among bread brands worldwide increased from 20.1% to 26.5%.
  • Across the 11 months ending August 2026, Warburtons’ estimated Share of Search among bread brands worldwide increased from 13.4% to 14.5%.
  • Across the 11 months ending August 2026, Hovis’ estimated Share of Search among bread brands worldwide decreased from 7.3% to 6.5%.
  • Across the 11 months ending August 2026, Sara Lee’s estimated Share of Search among bread brands worldwide peaked at 60.9% in November 2025 and was lowest at 40.1% in July 2026.
  • Across the 11 months ending August 2026, Bimbo’s estimated Share of Search among bread brands worldwide peaked at 32.8% in July 2026 and was lowest at 18.2% in November 2025.
  • Across the 11 months ending August 2026, Warburtons’ estimated Share of Search among bread brands worldwide peaked at 18.5% in March 2026 and was lowest at 12.2% in November 2025.
  • Across the 11 months ending August 2026, Hovis’ estimated Share of Search among bread brands worldwide peaked at 8.3% in March 2026 and was lowest at 5.4% in November 2025.
  • Across the 11 months ending August 2026, Kingsmill’s estimated Share of Search among bread brands worldwide peaked at 4% in June 2026 and was lowest at 2.4% in November 2025.
  • Across the 11 months ending August 2026, Kingsmill and Tip Top held steady: their estimated Share of Search among bread brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for bread brands worldwide in August 2026?

  1. In August 2026, Sara Lee gained estimated Share of Search among bread brands worldwide, from 40.1% to 48.4%.

  2. In August 2026, Bimbo lost estimated Share of Search among bread brands worldwide, from 32.8% to 26.5%.

  3. In August 2026, Hovis lost estimated Share of Search among bread brands worldwide, from 8% to 6.5%.

  4. Estimated monthly branded searches for Tip Top worldwide fell 33% over 11 measured months, from 880 to 590 in August 2026.

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