Bimbo vs Sara Lee:Which is more popular by branded search?
In August 2026, Sara Lee had more branded searches than Bimbo among bread brands worldwide. Sara Lee was estimated to have 40.5K branded searches compared to Bimbo’s 22.2K, and held a 48.4% Share of Search versus Bimbo’s 26.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bimbo or Sara Lee?
Compare the bread brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sara Lee, Bimbo. The figures are in the table below the chart.
View monthly share of search table
| Month | Sara Lee | Bimbo | Warburtons | Hovis | Kingsmill | Tip Top |
|---|---|---|---|---|---|---|
| Oct 2025 | 55% | 20.1% | 13.4% | 7.3% | 3.2% | 0.98% |
| Nov 2025 | 60.9% | 18.2% | 12.2% | 5.4% | 2.4% | 0.89% |
| Dec 2025 | 52.5% | 23.5% | 12.8% | 7% | 3.1% | 1.1% |
| Jan 2026 | 48.3% | 21.6% | 17.7% | 7.9% | 3.5% | 1.1% |
| Feb 2026 | 49.4% | 22.1% | 18.1% | 6.6% | 2.9% | 0.88% |
| Mar 2026 | 41.4% | 27.8% | 18.5% | 8.3% | 3% | 1.1% |
| Apr 2026 | 48.3% | 26.5% | 14.4% | 6.4% | 3.5% | 0.86% |
| May 2026 | 43.4% | 29.1% | 15.9% | 7.1% | 3.8% | 0.77% |
| Jun 2026 | 45.8% | 25% | 16.7% | 7.5% | 4% | 1% |
| Jul 2026 | 40.1% | 32.8% | 14.6% | 8% | 3.6% | 0.87% |
| Aug 2026 | 48.4% | 26.5% | 14.5% | 6.5% | 3.5% | 0.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bimbo and Sara Lee comparison changed over the last 12 months?
3 findings
- Sara Lee was ahead of Bimbo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bimbo’s estimated Share of Search among bread brands worldwide moved from 20.1% to 26.5%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 11 months ending August 2026, Sara Lee’s estimated Share of Search among bread brands worldwide moved from 55% to 48.4%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for bread brands worldwide in August 2026?
2 changes
In August 2026, Sara Lee gained estimated Share of Search among bread brands worldwide, from 40.1% to 48.4%.
In August 2026, Bimbo lost estimated Share of Search among bread brands worldwide, from 32.8% to 26.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Bimbo’s and Sara Lee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.