How popular isSara Lee in search?
In August 2026, there were an estimated 40.5K branded searches for Sara Lee worldwide which is down 18.2% over the last 11 months. Sara Lee holds 48.4% estimated Share of Search among bread brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Sara Lee48.4%
Bimbo26.5%
Warburtons14.5%
Hovis6.5%
Kingsmill3.5%
Tip Top0.7%
Follow Sara Lee and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which bread brands compete with Sara Lee?
Share of Search by month for Sara Lee, Bimbo, Warburtons, Hovis, Kingsmill. The figures are in the table below the chart.
View monthly share of search table
| Month | Sara Lee | Bimbo | Warburtons | Hovis | Kingsmill | Tip Top |
|---|---|---|---|---|---|---|
| Oct 2025 | 55% | 20.1% | 13.4% | 7.3% | 3.2% | 0.98% |
| Nov 2025 | 60.9% | 18.2% | 12.2% | 5.4% | 2.4% | 0.89% |
| Dec 2025 | 52.5% | 23.5% | 12.8% | 7% | 3.1% | 1.1% |
| Jan 2026 | 48.3% | 21.6% | 17.7% | 7.9% | 3.5% | 1.1% |
| Feb 2026 | 49.4% | 22.1% | 18.1% | 6.6% | 2.9% | 0.88% |
| Mar 2026 | 41.4% | 27.8% | 18.5% | 8.3% | 3% | 1.1% |
| Apr 2026 | 48.3% | 26.5% | 14.4% | 6.4% | 3.5% | 0.86% |
| May 2026 | 43.4% | 29.1% | 15.9% | 7.1% | 3.8% | 0.77% |
| Jun 2026 | 45.8% | 25% | 16.7% | 7.5% | 4% | 1% |
| Jul 2026 | 40.1% | 32.8% | 14.6% | 8% | 3.6% | 0.87% |
| Aug 2026 | 48.4% | 26.5% | 14.5% | 6.5% | 3.5% | 0.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.4% | 40.5K | +49.4% | +8.3 points | |
| 2, held 2nd | 26.5% | 22.2K | 0% | -6.3 points | |
| 3, held 3rd | 14.5% | 12.1K | +22.2% | -0.2 points | |
| 4, held 4th | 6.5% | 5.4K | 0% | -1.5 points | |
| 5, held 5th | 3.5% | 2.9K | +20.8% | -0.1 points | |
| 6, held 6th | 0.7% | 590 | 0% | -0.2 points |
1.Sara Lee
48.4%
Held 1st. 40.5K estimated branded searches, +49.4% vs prior month. Share +8.3 points.
2.
Bimbo26.5%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -6.3 points.
14.5%
Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share -0.2 points.
4.
Hovis6.5%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -1.5 points.
3.5%
Held 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share -0.1 points.
6.
Tip Top0.7%
Held 6th. 590 estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Sara Lee and its closest rivals
How has branded search demand for Sara Lee changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sara Lee worldwide fell from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Sara Lee’s estimated Share of Search among bread brands worldwide decreased from 55% to 48.4%.
- Across the 11 months ending August 2026, Sara Lee’s estimated Share of Search among bread brands worldwide peaked at 60.9% in November 2025 and was lowest at 40.1% in July 2026.
How did search popularity change for bread brands worldwide in August 2026?
4 changes
In August 2026, Sara Lee gained estimated Share of Search among bread brands worldwide, from 40.1% to 48.4%.
In August 2026, Bimbo lost estimated Share of Search among bread brands worldwide, from 32.8% to 26.5%.
In August 2026, Hovis lost estimated Share of Search among bread brands worldwide, from 8% to 6.5%.
Estimated monthly branded searches for Tip Top worldwide fell 33% over 11 measured months, from 880 to 590 in August 2026.
Where does Sara Lee compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bagels | 5th of 6 | 2.5% | Show ranking |
| Bread brands | 1st of 6 | 48.4% | Shown above |
How is Sara Lee measured?
Brandwave collects information about searches that people make online using Sara Lee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sara lee
Do you work for Sara Lee? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Sara Lee your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.