How popular isSara Lee in search?
In August 2026, there were an estimated 40.5K branded searches for Sara Lee worldwide which is down 18.2% over the last 11 months. Sara Lee holds 2.5% estimated Share of Search among bagels worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Einstein Bros62.9%
- Thomas'28.3%
- Bruegger's3.1%
- Lender's3.1%
- Sara Lee2.5%
- New York Bakery0.06%
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Which bagels compete with Sara Lee?
Share of Search by month for Einstein Bros, Thomas', Bruegger's, Lender's, Sara Lee. The figures are in the table below the chart.
View monthly share of search table
| Month | Einstein Bros | Thomas' | Bruegger's | Lender's | Sara Lee | New York Bakery |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.6% | 37.1% | 0.55% | 3.3% | 3.3% | 0.06% |
| Nov 2025 | 55.2% | 36.9% | 0.54% | 3.3% | 4.1% | 0.07% |
| Dec 2025 | 56% | 37.4% | 0.45% | 3.4% | 2.8% | 0.06% |
| Jan 2026 | 54.4% | 36.4% | 0.44% | 6% | 2.7% | 0.07% |
| Feb 2026 | 60% | 32.8% | 0.59% | 3.6% | 3% | 0.07% |
| Mar 2026 | 55.2% | 36.9% | 2.2% | 3.3% | 2.2% | 0.09% |
| Apr 2026 | 58.6% | 32% | 2.9% | 3.5% | 2.9% | 0.07% |
| May 2026 | 59.4% | 32.7% | 2.9% | 2.9% | 2% | 0.06% |
| Jun 2026 | 58.9% | 32.2% | 2.9% | 3.5% | 2.4% | 0.06% |
| Jul 2026 | 58.8% | 32.1% | 3.5% | 3.5% | 1.9% | 0.07% |
| Aug 2026 | 62.9% | 28.3% | 3.1% | 3.1% | 2.5% | 0.06% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.9% | 1M | +21.5% | +4.1 points | |
| 2, held 2nd | 28.3% | 450K | 0% | -3.8 points | |
| 3, held 3rd | 3.1% | 49.5K | 0% | -0.4 points | |
| 4, held 4th | 3.1% | 49.5K | 0% | -0.4 points | |
| 5, held 5th | 2.5% | 40.5K | +49.4% | +0.6 points | |
| 6, held 6th | 0.06% | 1K | 0% | 0 points |
62.9%
Held 1st. 1M estimated branded searches, +21.5% vs prior month. Share +4.1 points.
2.Thomas'
28.3%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -3.8 points.
3.1%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.Lender's
3.1%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
5.Sara Lee
2.5%
Held 5th. 40.5K estimated branded searches, +49.4% vs prior month. Share +0.6 points.
0.06%
Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Sara Lee and its closest rivals
How has branded search demand for Sara Lee changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sara Lee worldwide fell from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Sara Lee’s estimated Share of Search among bagels worldwide decreased from 3.3% to 2.5%.
- Across the 11 months ending August 2026, Sara Lee’s estimated Share of Search among bagels worldwide peaked at 4.1% in November 2025 and was lowest at 1.9% in July 2026.
- Across the 11 months ending August 2026, Sara Lee fell from 4th to 5th among bagels worldwide.
How did search popularity change for bagels worldwide in August 2026?
5 changes
In August 2026, Einstein Bros gained estimated Share of Search among bagels worldwide, from 58.8% to 62.9%.
In August 2026, Sara Lee gained estimated Share of Search among bagels worldwide, from 1.9% to 2.5%.
In August 2026, Thomas' lost estimated Share of Search among bagels worldwide, from 32.1% to 28.3%.
Estimated monthly branded searches for Bruegger's worldwide rose 511.1% over 11 measured months, from 8.1K to 49.5K in August 2026.
Estimated monthly branded searches for New York Bakery worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.
Where does Sara Lee compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bagels | 5th of 6 | 2.5% | Shown above |
| Bread brands | 1st of 6 | 48.4% | Show ranking |
How is Sara Lee measured?
Brandwave collects information about searches that people make online using Sara Lee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sara lee
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